Paid Ads Trưởng Nhóm

Reports To: Digital Marketing Manager / BODsEmployment Type: Full-timeAs the Paid Ads Leader, you will take full ownership of the performance, budget, and delivery timelines of all paid media campaigns across the company/client portfolio. The core focus of this position is to architect advertising campaigns, drive project management based on strategic goals (KPIs/OKRs), monitor reporting data, and optimize campaigns to minimize costs while driving scalable revenue growth.
Planning & Timeline Management: Establish, allocate, and monitor the implementation progress of Paid Ads projects (Meta, Google, Tik Tok, Linkedin, etc.). Ensure all campaigns are launched on time and perfectly aligned with strategic directions.
Partner Oversight: Coordinate with and oversee advertising partners. Formulate joint action plans and align partner execution with the business goals of both the company and clients.
Performance Control (KPIs): Supervise strict performance benchmarks for each project, tracking and measuring metrics such as CPA, CPL, ROAS, and ROI.
Training & Development: Organize internal training sessions, stay updated on new platform algorithms and policies, and standardize Standard Operating Procedures (SOPs) for the teams.
Automated Reporting Systems: Setup and maintain real-time reporting dashboards for each project/client using Looker Studio and Advanced Google Sheets by automatically connecting data streams from various ad platforms.
Data Auditing & Monitoring: Conduct routine (daily/weekly) data audits to verify information accuracy. Ensure tracking frameworks (GA4, GTM, Pixels, and Conversions API) function flawlessly with zero data mismatch between ad channels and backend/CRM systems.
Deep-Dive Data Analytics: Deep dive into raw numbers to diagnose root causes behind performance fluctuations (e.g., analyzing high CTR vs. low CR, sudden spikes in CPM, etc.).Forecasting & Recommendations: Leverage historical data and market trends to forecast future performance, offering proactive recommendations to scale budgets or cut spend in a timely manner.
Data-Driven Creative Direction: Analyze creative-specific metrics (Hook rates, Hold rates, CTR) to provide accurate feedback loops for Copywriters and Designers to optimize Content, Videos, and Imagery.
Funnel & Landing Page Optimization (CRO): Partner with the Tech/Web team to analyze on-page user behavior (using tools like Hotjar, Clarity) to optimize user experience and conversion rates on Landing Pages/Websites.
Yêu cầu công việc
Minimum of 2 years of experience in Paid Ads/Performance Marketing, experience working at Performance Agencies catering to international markets are highly. Preference will be given to candidates with experience in a team leader position or higher.
Highly proficient in advanced data manipulation functions (Pivot Tables, Query, ArrayFormula, RegEx, Power Query) to clean and consolidate data sets from multiple sources.
Fluency in at least two major advertising platforms (Meta Ads and Google Ads). Must possess an Omnichannel mindset and a deep understanding of Attribution Models.
Strong Data-driven Problem Solving skills (making operational decisions based on hard data rather than intuition).
Quyền lợi được hưởng
Competitive salary, negotiable based on performance and capability.
Social, Health, and Unemployment Insurance benefits in accordance with labor laws.
Year-end bonus.
Clear career path and advancement opportunities.
Dynamic, professional, and friendly working environment.
Annual travel and team-building activities.
Monthly parties and events, 100% sponsored by the company.