MKT Strategy & Planning Executive

Overall purpose of the job:

To lead marketing strategy and planning by turning market insights into clear, integrated plans that strengthen brand positioning, improve campaign effectiveness, and support business growth.

1. Market Insight, Customer Understanding

• Conduct market research, competitor analysis, and internal data reviews to identify market trends, customer needs, and competitive opportunities.

• Develop customer profiles,...

Yêu cầu công việc

1. Qualification Requirements

• Bachelor’s degree in Marketing, Economics, or a related field.

• Minimum 3 years of experience in marketing strategy, planning, performance marketing, or integrated marketing roles.

• Solid experience in market research, competitor analysis, customer insight development, and marketing planning.

• Experience in the automotive industry or other consumer-driven industries is an advantage.

• Strong understanding...