Marketing Senior Manager

1. Marketing Strategy & Brand Leadership. 

• Develop and oversee integrated marketing strategies for the Piaggio brand and each product line, ensuring competitiveness and differentiation in the Vietnam market.  
• Build annual and multi-year marketing plans aligned with business objectives, sales targets, and APAC regional direction.  
• Lead brand positioning, messaging, and creative direction to ensure consistency across all touchpoints. 

• Brand experience & awareness: 

  - Check and monitoring the NPS (net promote score). 

  - Responsible for the implementation of all the methods to build, increase and maintain it. 

  - Responsible for the monitoring of brand awareness. 

2. Product & Launch Management. 

• Own the end-to-end product launch strategy for new models, including positioning, pricing insights, communication plans, and launch events. 
• Localize global product strategies to fit Vietnam’s consumer behavior and competitive landscape.  
• Collaborate with APAC Marketing and Group teams to ensure alignment with global brand guidelines. 

3. Digital, Social & CRM Excellence. 

• Lead the digital marketing roadmap, including performance marketing, SEO/SEM, website optimization, and digital media planning.  
• Drive a strong social media strategy to increase brand awareness, engagement, and lead generation.  
• Strengthen CRM programs to enhance customer lifecycle management, retention, and loyalty.  
• Monitor digital KPIs and optimize campaigns for maximum ROI. 

4. Dealer & Trade Marketing. 

• Partner closely with the Sales team and dealer network to design and implement trade marketing programs that increase showroom traffic and conversion.  
• Provide dealers with marketing toolkits, POS materials, and promotional assets to ensure consistent brand execution. 
• Evaluate dealer marketing performance and provide guidance for improvement. 

5. Events, Promotions & Customer Engagement. 

• Plan and execute national and regional events, including product launches, roadshows, test ride activities, and brand activations. 
• Capable to implement and drive a periodic customer survey to check the customer satisfaction. 
• Develop promotional campaigns to drive footfall and sales at dealerships. 
• Ensure strong media presence and PR coverage for all major events. 

6. Market Intelligence & Competitive Analysis. 

• Lead continuous analysis of market trends, consumer insights, and competitor activities.  
• Translate insights into actionable recommendations for product, pricing, and marketing strategies. 
• Prepare regular market reports for senior management and APAC teams.  

7. Public Relations & Corporate Communications. 

• Manage relationships with media, journalists, and PR agencies with support from internal PR 
• Oversee press releases, interviews, and corporate communication initiatives. 
• Ensure consistent and positive brand representation in the public domain. 

8. Budget Management. 

• Develop and manage the annual marketing budget 
• Track spending, measuring ROI, and ensuring efficient allocation of resources.  

9. Team Leadership & Cross Functional Collaboration. 

• Lead, mentor, and develop a high performing marketing team. 
• Foster strong collaboration with Sales, After Sales, Dealer Development, and APAC Marketing. 
• Build a culture of creativity, accountability, and continuous improvement. 

Yêu cầu ứng viên

• Minimum 10 years of marketing experience, including at least 4 years in a managerial role within automotive, consumer goods, retail, or other fast moving industries.  
• Proven track record in developing and executing integrated marketing strategies. 
• Strong understanding of Vietnam’s consumer behavior, digital landscape, and retail environment.  
• Experience working with dealer networks or multi location retail businesses is a strong advantage.  
• Excellent communication, presentation, and stakeholder management skills. 
• Ability to thrive in a fast paced, dynamic environment and manage multiple priorities. 
• Creative mindset with strong analytical and problem-solving abilities. 
• Fluent in Vietnamese and proficient in English.  
• Location: Hanoi/HCMC. 

Quyền lợi được hưởng

• Working Hours: Monday to Friday; weekends off (Saturday & Sunday).  
• Health Insurance: 24/7 coverage, annual health check-ups.  
• Bonuses: 13th-month salary bonus, business performance bonus.  
• Salary & Recognition: Annual salary increases, Outstanding Employee Award, Long-term Employee Reward.  
• Leave Policy: 14 days of annual leave, plus 2 summer vacation days.