Marketing Senior Manager

1. Leadership & Team Management:

• Oversee, mentor, and manage the Marketing team, ensuring alignment with overall business goals, strategies, and key performance metrics.

• Train and develop team members to enhance performance, foster creativity, and ensure the division systematically meets business targets.

2. Marketing Strategy & Brand Management:

• Develop and implement localized, high-impact marketing campaigns across various channels such as social media, digital advertising, public relations, and events, with a focus on achieving individual customer targets.

• Demonstrate deep expertise in Vietnam’s local digital landscape, driving growth through key platforms including Facebook, TikTok (Short-form/Live commerce), and Zalo.

• Ensure consistent and premium representation of the brand’s identity in all marketing materials and communications to support sales and tenant (MD revenue) goals.

3. Cross-Department Collaboration:

• Lead strategic marketing partnerships and co-promotions with external partners, surrounding Lotte-mall, retail complexes, and commercial brands to maximize synergy and traffic.

4. Market Research & Analytics:

• Oversee market research efforts to gather actionable insights into local customer behavior, competitor activity, and market trends, informing future marketing strategies.

• Monitor and analyze the performance of marketing campaigns, utilizing data to refine strategies and improve overall ROI, ROAS.

• Shift focus from vanity metrics (e.g., views, likes) to actual performance indicators, prioritizing foot traffic (visitors numbers) and conversion into revenue.

5. Budget & Financial Oversight:

• Develop and manage Marketing budgets, ensuring the effective allocation of resources to meet business objectives.

• Track and report on the financial impact of marketing initiatives, ensuring cost-efficiency and positive returns on investment.

• Regularly report to the Board of Directors (BOD) and HQ on budget performance, strategy effectiveness, and financial impact.

6. Customer Experience & Visitor Engagement:

• Ensure that all marketing strategies align with creating exceptional visitor experiences, promoting repeat visits, and generating positive word-of-mouth.

7. Internal task & report

• Train and develop team members to enhance performance and ensure that the division meets business targets.

• Prepare and deliver regular, Data-centered reports to the BOD/HQ on marketing performance.

Education:Yêu cầu công việc

Education:

Bachelor's degree in Marketing, Business Administration, Tourism, or a related field. A Master's degree or MBA is a plus.

Experience:

• Minimum 5-7 years of experience in marketing, with at least 3 years in a senior leadership role, ideally in the entertainment, tourism, or cultural sectors.

• Proven track record of leading successful campaigns and driving revenue growth.

• Experience working in the tourism, leisure, or similar industries, with knowledge of visitor attraction management, is highly desirable.

Skills:

• Strong leadership and team inspiration abilities, with the ability to motivate and empower both sales and marketing teams.

• Excellent communication, interpersonal, and presentation skills, with the ability to influence and engage at all levels.

• Expertise in digital marketing, content creation, social media strategies, and traditional marketing channels.

• Deep understanding of sales strategies, customer acquisition, and relationship management.

• Strong Data- analytical skills (with correlated MKT data & Actual Revenue) with the ability to assess data and make informed decisions.

• Proficient in CRM systems, Microsoft Office Suite, and other relevant software tools.

• English fluency and MS Office competence, Korean language proficiency is a priority

Attitude & other requirement:

• High sense of responsibility.

• Sharp minded, fast learning

• Pro-activity & teamwork spirit.

• Eager to learn and improve for the better.

• Fluent in English, priority if proficiency in Korean.

Quyền lợi

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