MARKETING MANAGER - New Lifestyle Brand

Our client is preparing to launch a new lifestyle brand – a stylish thermal bottle brand designed for Gen Z consumers in Vietnam, with plans to expand across Southeast Asia.

We are looking for an experienced Marketing Manager to take ownership of the brand and marketing strategy in Vietnam, build the team, and drive the brand from launch to sustainable growth.

KEY RESPONSIBILITIES

• Develop and execute the overall brand and marketing strategy for the Vietnam market.

• Lead brand launch campaigns and drive brand awareness, community growth and sales performance.

• Build and manage a team covering KOC/KOL & Influencer Partnerships, Content & Community, E-commerce and Design.

• Develop and maintain relationships with KOCs, KOLs, influencers and marketing agencies in Vietnam.

• Lead marketing activities across key channels, especially TikTok Shop and Shopee.

• Manage marketing budgets and optimize campaign performance based on data, including traffic, conversion, engagement, ROI/ROAS.

• Work closely with Product and Design teams to ensure consistent brand positioning and visual identity across all touchpoints.

• Monitor market trends and consumer insights to identify growth opportunities.

• Take ownership of campaign planning, execution, performance review and continuous optimization.

Yêu cầu công việc

• 5–8 years of experience in Marketing / Brand Management, preferably in consumer, lifestyle, fashion, beauty or related industries.

• At least 2–3 years of experience in a leadership or team management role.

• Proven experience in launching new brands or products, preferably through TikTok Shop or e-commerce channels.

• Strong understanding of the Vietnamese TikTok Shop, KOC/KOL and e-commerce ecosystem.

• Established network with KOCs, KOLs and marketing agencies in Vietnam is highly preferred.

• Strong strategic thinking combined with a hands-on execution mindset.

• Good understanding of marketing performance metrics and data-driven decision making.

• Strong leadership, communication and stakeholder management skills.

• Good command of English.

• Proficient in using AI tools to support marketing planning and execution.

• High ownership, proactive mindset and ability to work in a fast-paced environment.

Quyền lợi

• Khác: Attractive compensation package.