Tuyển dụng Marketing Manager tại Hồ Chí Minh

OVERVIEW & TEAM STRUCTURE (ABOUT THE ROLE & TEAM)

Xood byIntellix is a tech startup preparing for a critical phase: Product Launch (Go-To-Market - GTM). We are seeking a Marketing Manager (T-Shaped / Growth-oriented) – someone with strategic vision, a data-driven mindset, and the leadership skills to guide an execution team in bringing Xood to its first thousands of users.

You won't walk alone! The company has a dedicated team within the Commercial department ready to create breakthroughs with you.

COMMERCIAL TEAM STRUCTURE:

• Marketing Team (Under your direct management): 01 Mid-level PR/Branding & Event Specialist, 01 Content Specialist, 01 UI/UX & Graphic Designer.

• Cross-functional Partner (Business Development): Work closely alongside 01 BD Manager and 01 BD Executive (internal staff who also serves as the face of the brand on social media platforms) to optimize the conversion funnel from Lead to Revenue.

KEY RESPONSIBILITIES

• Execute Go-To-Market (GTM) Strategy: Design and operate end-to-end product launch campaigns (brand positioning, core messaging, target customer profiles, and distribution channels).

• Optimize Growth & Performance Channels: Direct and optimize Paid Ads campaigns (Meta, Google, TikTok, LinkedIn) to acquire Beta Users / Waitlist / Signups at optimal costs (lowest CAC).

• Develop Organic & Community Growth: Leverage Growth Hacking techniques, viral loops, referral programs, SEO, content marketing, and tech PR to build a loyal community for Xood.

• Data Measurement & Analytics: Closely track user behavior using GA4, Mixpanel, and AppsFlyer. Analyze CAC, LTV, Retention Rate (D1, D7, D30), and Conversion Rate to make data-driven decisions.

• Product Marketing Role: Collaborate closely with the Product Team to optimize the user onboarding flow, translating complex tech features into clear user benefits.

• Team & Budget Management: Allocate budget flexibly, lead the marketing team to execute on schedule, and coordinate smoothly with the BD team to maximize ROI.

Yêu cầu công việc

JOB REQUIREMENTS

• Experience: 3 – 6 years of experience in Marketing, including experience in Senior/Lead/Managerial roles at Tech Startups, Scale-ups, or Performance Agencies.

• Hands-on GTM Experience: Directly launched or played a key role in launching at least 01 tech product (App, SaaS, Web Platform, Fintech, etc.).

• Data-driven Mindset: Proficient in analytics tools (Google Analytics 4, Mixpanel, Hotjar, Facebook Pixel) and experienced in A/B testing methodology.

• T-Shaped Competency: Broad understanding of Brand & Content with deep expertise in Performance, Growth & Funnel Optimization.

• Startup Mindset & Leadership: Strong team management skills, proactive ownership mindset, and a "test – fail – learn – fix" approach (Lean Marketing).

• English Proficiency: Good command of professional English documents; fluently conversational if targeting international markets.

BENEFITS & PERKS

• Competitive Salary: 20,000,000 - 35,000,000 VND (commensurate with capability and experience) + Growth KPI Bonuses.

• Stock Options (ESOP): Opportunity to hold company stock options for key early team members.

• Autonomy & Resources: Complete freedom to test new ideas with a dedicated, professional execution team already in place.

• Flat Startup Environment: Work directly with Founders with extremely fast decision-making processes.

• Flexible Working Policy: Flexible working hours, Hybrid working policy, and modern working equipment.

• Full Social Insurance, Medical Insurance, Holiday bonuses, and annual company trips.

Quyền lợi

• Thưởng: Competitive Salary: 20,000,000 - 35,000,000 VND (commensurate with capability and experience) + Growth KPI Bonuses Full Social Insurance, Medical Insurance, Holiday bonuses, and annual company trips.
• Chăm sóc sức khoẻ: Full Social Insurance, Medical Insurance, Holiday bonuses, and annual company trips.
• Cơ hội du lịch: Full Social Insurance, Medical Insurance, Holiday bonuses, and annual company trips.
• Khác: Stock Options (ESOP): Opportunity to hold company stock options for key early team members. Autonomy & Resources: Complete freedom to test new ideas with a dedicated, professional execution team already in place Flat Startup Environment