Marketing Manager

As Marketing Manager at Uncle Bills (UBL), you will be responsible for driving brand growth by shaping and executing an assortment strategy that balances core bestsellers with fast-moving seasonal and trend-driven products. You will strengthen UBL’s visibility across retail, e-commerce, and B2B channels by positioning products around consumer needs and shopping missions, while leveraging data-driven insights to optimize ranges, bundles, and channel-specific assortments.

RESPONSIBILITIES:

1. Product Marketing & Category Strategy Development

● Conduct in-depth analysis of markets, competitors, and consumer behavior to identify opportunities and gaps.

● Develop and execute integrated marketing strategies for product categories.

● Build and manage the annual marketing & trade marketing calendar, including seasonal campaigns, product launches, and promotional activities.

● Define pricing, positioning, and go-to-market strategies in collaboration with the Sales team.

2. Brand Development & Activation

● Strengthen UBL’s brand identity across retail, e-commerce, and B2B channels.

● Design and implement merchandising standards, planograms, and in-store display solutions.

● Lead brand activation initiatives, including events, product launches, and consumer engagement programs.

● Manage production and execution of Point-of-Sale Materials (POSM), ensuring alignment with brand guidelines.

3. Digital & E-commerce Marketing

● Oversee digital marketing activities across platforms (social media, website, e-commerce marketplaces).

● Drive online campaigns that boost sales conversion, traffic, and customer engagement.

4. Leadership & Team Management

● Lead, mentor, and develop the Marketing team to achieve KPIs and long-term objectives.

● Supervise the E-commerce Executive to ensure seamless execution of online sales and marketing activities..

Education

Yêu cầu công việc

Education & Experience:

● Bachelor’s degree in Marketing, Business Administration, or related field.

● Minimum 5 years of relevant experience, with at least 2 years in a managerial/leadership role.

● Strong background in FMCG, retail, or consumer goods industry is highly preferred.

● Proven track record in marketing strategy development, trade marketing, and brand management.

● Experience in both offline (retail/trade marketing) and online (digital/e-commerce) channels.

Skills & Qualities:

● Strong business acumen with strategic and analytical thinking.

● Ability to transform data into actionable insights and successful campaigns.

● Excellent communication, negotiation, and stakeholder management skills.

● Creative mindset combined with strong execution and project management abilities.

● Proficiency in English (written & spoken).

Personal Qualities

● Proactive, hands-on, and results-oriented.

● Passion for consumer products and market innovation.

● High sense of responsibility, adaptability, and ability to thrive in a fast-paced environment.

RECRUITMENT PROCESS:

2 interview rounds: First with HR, Round 2: CEO

COMPENSATION & BENEFITS:

Income & Rewards:

● Competitive salary based on experience and qualifications.

● 13th-month salary and performance-based incentives.

Working Conditions:

● Social, health, and unemployment insurance as per government regulations.

● Professional growth opportunities, including mentoring and skill development.

● Dynamic and collaborative work environment with career advancement potential.

Working hours:

● Monday – Friday: 08:30 - 17:30

● Saturday Morning: 08:30 - 12:00 (1-hour lunch break)

Quyền lợi

• Thưởng: 13th-month salary and performance-based incentives.
• Chăm sóc sức khoẻ: Social, health, and unemployment insurance as per government regulations.
• Đào tạo: Professional growth opportunities, including mentoring and skill development.
• Hoạt động nhóm: • Professional and dynamic working environment.
  • Opportunities to participate in team-building activities and company events.
• Khác: Dynamic and collaborative work environment with career advancement potential.