Marketing Manager

1. Marketing Strategy & Planning

• Strategy: Overall responsibility for developing and implementing a comprehensive marketing and recruitment strategy for the School with measurable and cost plans for achieving specific targets.
• Planning: Research and development of new opportunities, strategies, and mediums for promoting the School in key markets directly through parents, expats, and other networks.

2. Communication Branding

• Oversee and develop all communication and branding of promotional material: prospectus, School Handbooks, Parent and Student Handbook, promotional video, flyers, posters, website, adverts, exhibition stands, etc to ensure that they are in sympathy with the School’s ethos and vision.

3. Advertising

• Manage the cost-effective and strategic placement of advertisements and entries for the school in regional, national, and international publications, directories, or guides. Monitor and report on their effectiveness.
• Solid knowledge about running Social Media Ads.

4. Media Relations

• PR: Maintain and focus the TAS PR and Media strategy and implementation. Write and place stories with local, national, and regional media (both online and in print) as well as specialist educational magazines and national radio and television.
• Profile Raising: Work with the Principal to continue raising the profile of TAS through the local and national media, events, network speaking engagements, etc.

5. Agents

• Relationships: Develop successful relationships with educational agents in existing and emerging international markets. Ensuring they are aware of the benefits of TAS and continue to recommend high-quality students.
• Monitoring & tracking: Work with the Head of Admissions to ensure that agents are communicated with at the right time and in the best way. Record contact with agents on the database.
• Events: Support the most appropriate agent fairs and events and maximize the school’s presence with high-quality literature and a positive approach.

6. Representative

• Local Markets: Develop and maintain relationships with influencers and feeder schools International Markets. Research and initiate new relationships with agents and influencers in new international markets for boarding recruitment.
• Events: Organize a presence at key external events and agents’ fairs that would be strategic in raising the profile of the school. Alumni Communication. Maintain regular contact with former parents and students of TAS to ensure that they are informed of news and information about the school and recommend the School to friends and family.

7. Alumni

• Communication: Maintain regular contact with former parents and students of TAS to ensure that they are informed of news and information about the school and recommend the school to friends and family.

Yêu cầu ứng viên

• Knowledge in the Educational Industry. 
• Good spoken and written English.
• Degree in Business Administration/ Educational/ Media/ Public Relations/ Marketing.
• Experience in Educational Industry is a plus.
• At least 3 years of experience in a similar position.
• Web Proficiency, Computer Software Proficiency, Team Management Experience, Advertising, Copywriting, Content Creation, Public Relations and Brand Marketing Experience, Proofreading and Editing Skills, Interpersonal Skills, Strong Verbal and Written Communication Skills, Customer Service Skills, Design Competency.

Quyền lợi được hưởng

• Full Probationary Pay: 100% salary is guaranteed during the probationary employment.
• School Meals: Daily lunches are provided by the school.
• School Break Leave: Half-day leave policy during School Breaks.
• Tuition Fee Benefit: Tuition fee discount for children studying at the school.
• Social Insurance: 100% Social Insurance contribution based on actual net salary.
• Health & Fitness Access: Full access to the premium on-site Sport Center and modern physical facilities.