Marketing Lead

The Role
You'll  lead a team of 2 (Brand & Content + Digital Marketing), report directly to the CEO, and have full pipeline visibility from first touch to closed deal.

Responsibilities
SEO & Organic Growth

• Technical SEO: site audits, crawl issues, redirects, Core Web Vitals for inapps.net
• Keyword strategy targeting B2B buyers in US, AU, Europe
• GEO optimizing content for AI search surfaces (ChatGPT, Perplexity, Google AI Overviews)
• Content briefs and SEO direction for the content team

Paid Acquisition

• Google Search Ads: build, optimize, manage budgets
• Landing page testing and CPL improvement
• LinkedIn Ads as budget scales

Analytics & Attribution

• GA4: events, conversions, attribution, reporting
• UTM governance and lead source tracking through to CRM
• Weekly CEO dashboard: traffic, MQL, CPL, channel breakdown

AI-Powered Marketing

• Use AI tools daily for content production, keyword research, outreach, reporting
• Build automation workflows that increase team output without adding headcount

Team Leadership

• Set priorities and KPIs for 2 team members
• Coach Brand & Content on SEO-driven content
• Align with BD team to ensure MQL quality converts to SQL

Yêu cầu ứng viên

Must Have

• 5+ years in digital marketing, hands-on SEO and performance marketing (focus on SEO)
• Experience managing a small team (2–3 people) is a plus
• Technical SEO hands-on: personally ran audits, fixed crawl issues, managed redirects or Core Web Vitals
• Google Ads hands-on: built and optimized campaigns yourself, managed budgets and CPL
• GA4 proficient: events, conversions, attribution, dashboards
• Uses AI tools (Claude, ChatGPT, or similar) as a core daily workflow
• Good English 

Nice to Have

• B2B marketing experience targeting US, AU, Europe 
• GEO for AI search surfaces
• Marketing automation tools: n8n, Make, or Zapier
• Background in software, IT services, or tech companies
• Proficient with Ahrefs, SEMrush, or Screaming Frog
• LinkedIn Ads or Apollo.io for B2B outreach

Quyền lợi được hưởng

What will we offer

• Competitive salary + Performance Bonus + Revenue Attribution Bonus
• 13th-month salary and performance-based bonuses.
• Annual salary review.
• Full-salary social insurance coverage, plus a premium healthcare package.
• Annual health check-up.
• Opportunities to participate in company activities, including team-building, company trips, internal training programs, and other employee engagement initiatives.
• Opportunities to join in different internal training courses and receive sponsorship for external courses.