Growth Marketing Specialist

We are looking for a Growth Marketing Specialist who can own the performance side of our marketing team, SEO/GEO, paid acquisition, analytics, and AI-powered workflows. You will work alongside a Brand & Content lead, report directly to the CEO, and have full visibility into pipeline results.
This is a hands-on role. You build, execute, and improve — not just plan.

What will you own
SEO & Organic Growth
- Technical SEO and on-page optimization for inapps.net
- Keyword strategy targeting B2B buyers in US, AU, UK markets
- GEO — optimizing content for AI search surfaces: ChatGPT, Perplexity, Google AI Overviews
- Content briefs and SEO direction for the content team
Paid Acquisition
- Google Search Ads — setup, optimization, budget management
- Landing page testing and CPL improvement
- Support LinkedIn Ads as the team scales
Analytics & Reporting
- GA4, UTM governance, lead source tracking through to CRM
- Weekly performance dashboard — traffic, MQL, CPL, channel attribution
AI-powered Marketing
- Use AI tools daily to accelerate content production, keyword research, outreach copy, and reporting
- Build and iterate automation workflows that increase team output without increasing headcount

Yêu cầu ứng viên

Must have
- 3+ years in digital marketing — SEO, performance, or growth focus
- Actively uses AI tools (Claude, ChatGPT, or similar) in daily marketing work — not occasionally, but as a core part of how you operate
- Hands-on Google Ads experience
- GA4 proficiency — events, conversions, attribution
- Comfortable working and communicating in English
Nice to have
- Background in software development or IT
- Experience with Ahrefs, SEMrush, or similar SEO tools
- Has worked in a B2B or tech company
- Familiar with LinkedIn Ads or Apollo.io for outreach
- Experience with AI Automation for Marketing

Quyền lợi được hưởng

- Competitive salary package + Allowances.
- 13th-month salary and performance-based bonuses.
- Annual salary review.
- Full-salary social insurance coverage, plus a premium healthcare package.
- Annual health check-up.
- Opportunities to participate in company activities, including team-building, company trips, internal training programs, and other employee engagement initiatives.