Marketing Executive

Content & Creative 

• Develop content for direct marketing and B2B lead generation, including email campaigns, landing page, website, and outreach materials 
• Manage and grow social community channels (Facebook page, Facebook Groups, Zalo, etc) 
• Produce high-quality content with strong storytelling, ensuring consistency across campaigns 
• Develop and optimize content following SEO principles (keyword research, on-page optimization, content structure) to improve visibility and organic traffic 
• Research and understand target audiences (partners, parents, students) to create relevant and engaging content 
• Ensure all content aligns with brand voice, messaging, and positioning 
• Prepare clear content briefs for designers and video editors, including key messages, concepts, and expected deliverables 
• Review and refine visual and video content to ensure alignment with content direction and brand messaging 
• Collaborate with the marketing team and other teams to deliver integrated campaigns 

Online Event Planning & Execution 

• Plan and organize online events (webinars, workshops, information sessions, etc.) 
• Develop event agenda, key messages, and content flow 
• Coordinate with internal teams (Casst, Sales, Marketing) to prepare event materials 
• Create event-related content: invitations, landing pages, email communications, follow-up, etc 
• Monitor and evaluate event performance (attendance, engagement, conversion rates) 

Additional Tasks 

• Support content creation for paid ads (Facebook Ads, Google Ads, etc.)  
• Support the translation and localization of marketing materials and internal documents 
• Handle other tasks as assigned by the line manager 

Yêu cầu ứng viên

Requirements 

• 2-3 years of experience in Content Writing or related roles in Marketing 
• Strong writing skills with the ability to create compelling storytelling content is a plus 
• Experience in website content development or online event planning is a plus 
• Self-motivated and proactive, with the ability to work independently and take ownership of tasks 
• Analytical mindset, with the ability to extract insights to improve content performance 
• Strong problem-solving skills, with a hands-on approach to addressing challenges in content and campaign execution 
• Comfortable using AI tools as supporting tools only, not as the primary source of content creation 
• Excellent communication skills (oral and written) 
• Able to work under tight deadlines and multitask effectively 
• Good command of written English 

Quyền lợi được hưởng

Benefits  

• Annual salary reviews 
• Annual health check 
• S.I, 12 days leave per year and paid sick leave 
• International working environment 
• 13th-month salary 
• Training and Sharing Opportunities 
• Happy Hour monthly, bonus on holidays