Business & Marketing Manager

1. Marketing Strategy & Business Growth

• Develop and execute marketing and business development strategies aligned with the company’s growth objectives.
• Research market trends, customer behavior, and competitor activities to identify opportunities and improve market penetration.
• Analyze the effectiveness of marketing activities and optimize strategies based on lead quality, engagement, conversion...
• Drive brand awareness and support sustainable business growth in both B2B and B2C markets.

2. Sales & Business Development (B2B & B2C)

• Define and execute a sales & marketing strategy to meet the company revenue goal.
• Manage the full sales cycle: lead qualification → consultation → conversion → enrollment.
• Provide consultations to institutional clients (B2B) and parents/students (B2C).
• Build and maintain strong relationships with customers and partners.
• Develop tailored proposals for group enrollments and institutional partnerships.
• Monitor and update enrollment progress and prepare reports when required.

3. Marketing Campaigns & Lead Generation

• Lead the Marketing team to plan and execute campaigns across key channels including Social Media, Website, Email Marketing, and Paid Ads.
• Receive, manage, and track leads generated from marketing campaigns, communication activities, referrals, and partnerships.
• To take ownership, generate and secure new business for your designated B2B territory to grow and develop awareness and market penetration of Nisai in Vietnam.  
• Attend exhibitions, seminars, webinars and any other networking opportunity.

4. Content & Events Planning

• Develop and manage content plans weekly/monthly/quarterly.
• Monitor content performance and optimize strategies based on engagement, lead quality, SEO performance, and conversion results.
• Plan and run online/offline events (webinars, workshops) to generate and convert leads.

5. Team Management and Leadership

• Oversee the day-to-day operations of the marketing team, providing guidance and support.
• Set clear goals and KPIs for team members, ensuring alignment with company objectives.
• Improve sales scripts, consultation quality, and customer experience.
• Train and support team members if needed.
• Collaborate with internal teams (Admissions, Academic, Marketing) to ensure smooth customer journey.

Yêu cầu ứng viên

1. Education

• Bachelor's degree in Business, Economics, Marketing, or related fields.

2. Experience

• Minimum 3–5 years of experience in Sales, Business Development, and Marketing, with strong exposure to sales management and B2B development.

3. Skills

• Experience in managing sales performance, conversion, and customer relationships across both B2B and B2C markets.
• Hands-on experience in marketing campaigns, digital marketing, content planning, events, and lead generation strategies.
• Experience in the education industry is preferred.
• Good organizational and coordination abilities.
• Ability to handle multiple tasks and manage workload effectively.
• Proficiency in office tools (e.g., Microsoft Office or equivalent).

4. Personal Attributes

• Proactive, responsible, and detail-oriented.
• Friendly and professional attitude when working with students and parents.
• Strong teamwork mindset and willingness to support colleagues.
• Creative, out-of-the-box thinking.
• Strong analytical thinking and problem-solving abilities.

Quyền lợi được hưởng

Benefits

• Gross Salary: 18–22 million VND. In addition, employees are eligible for commission, bringing total monthly earnings to approximately 30 million VND based on performance.
• KPI/performance incentives based on consultation results and business revenue achievement.
• Salary reviews every year.
• Annual health check.
• 12 days of annual leave.
• Extra annual leave day for every 3 years of work.
• Paid sick leave.
• Internal development training sessions.