Live Commerce Manager

Job Purpose

The Live Commerce Team Manager is responsible for driving business growth through brand-owned livestreams, affiliate/KOL livestreams, and content commerce across TikTok Shop, Shopee, Lazada, and other relevant platforms.

This role leads the end-to-end live commerce strategy, covering planning, execution, creator management, campaign optimization, and performance analysis to maximize GMV, net sales, customer acquisition, and profitability.

Key Responsibilities

1. Live Commerce Strategy

• Develop and execute the overall live commerce strategy aligned with business objectives.

• Build monthly and campaign livestream calendars across platforms.

• Define the role of brand, affiliate, and campaign livestreams within the commercial strategy.

• Identify growth opportunities through platform trends, customer insights, competitor analysis, and

performance data.

2. Livestream & Campaign Management

• Lead the planning and execution of official brand livestreams.

• Manage product assortment, promotional mechanics, vouchers, gifts, pricing, and live-exclusive offers.

• Ensure high-quality livestream execution by optimizing host performance, scripts, studio setup,

customer engagement, and production standards.

• Coordinate with Brand, E-commerce, Media, Content, and Platform teams to deliver seamless

campaigns.

3. Affiliate & Creator Development

• Build and manage a high-performing network of KOLs, affiliates, livestream hosts, and creators.

• Collaborate with platform creator teams and MCN partners to recruit and scale creators.

• Develop creator campaigns for hero SKUs, product launches, and major platform campaigns.

• Optimize creator performance through product selection, commission structures, promotional support,

and content direction.

4. Live Operations & Team Leadership

• Lead the live commerce team, including producers, coordinators, hosts, and external partners.

• Establish SOPs covering livestream preparation, execution, monitoring, and post-live review.

• Ensure operational readiness, including product setup, inventory, pricing, vouchers, creative assets, and platform tools.

• Monitor daily and weekly business performance, providing actionable recommendations to improve efficiency and results.

5. Performance Optimization

• Monitor key metrics including GMV, net sales, orders, AOV, conversion rate, viewer traffic,

engagement, GMV/hour, creator contribution, commission cost, and profitability.

• Conduct post-campaign analyses to identify learnings and improvement opportunities.

• Continuously optimize product assortment, promotions, commission models, livestream scheduling, scripts, and traffic strategies.

• Foster a test-and-learn culture to improve commercial performance and operational efficiency.

6. Cross-functional Collaboration

• Partner with Brand Marketing to ensure consistent storytelling and campaign integration.

• Collaborate with E-commerce KAMs to align livestream plans with platform campaigns and sales

targets.

• Work closely with Media and Content teams to integrate livestreams with short-form video, affiliate

content, paid media, and CRM.

• Coordinate with Supply Chain and Operations to ensure inventory readiness and fulfillment efficiency.

Experience

• 5

Yêu cầu công việc

Experience

• 5+ years of experience in E-commerce, Live Commerce, Social Commerce, Digital Commerce, or Marketplace/Platform business.

• Proven experience managing livestream operations on TikTok Shop, Shopee, Lazada, or similar platforms.

• Experience in Beauty, Cosmetics, Skincare, FMCG, or Consumer Goods is highly preferred.

• Experience leading creator, KOL, MCN, or livestream production teams is a strong advantage.

• Prior people management experience is preferred.

Skills & Competencies

• Strong knowledge of live commerce, affiliate commerce, content commerce, and marketplace ecosystems.

• Commercial mindset with the ability to drive sustainable and profitable growth.

• Strong analytical and data-driven decision-making skills.

• Excellent project management and cross-functional collaboration capabilities.

• Solid understanding of promotional strategy, assortment planning, pricing, vouchers, gifts, and commission structures.

• Ability to manage multiple campaigns in a fast-paced environment.

• Strong leadership, communication, and stakeholder management skills.

• Fluent Vietnamese and business-level English; Korean proficiency is a plus.

Quyền lợi

• Thưởng: 13th Salary & Performance Bonus
• Chăm sóc sức khoẻ:
  - Private healthcare program
  - Annual medical checkups
• Giải thưởng:
  - Recognition or Long Service Award based on company policies
• Phiếu giảm giá: Quarterly beauty products