Influencer Marketing Lead

Influencer Strategy & Planning
- Develop and execute influencer marketing strategies aligned with brand objectives.
- Build annual, quarterly, and campaign-based influencer plans.
- Identify opportunities to leverage KOLs, KOCs, creators, affiliates, and brand advocates.
- Recommend the right influencer mix based on campaign goals, target audience, and budget.
Influencer & Creator Management
- Build and maintain a network of KOLs, KOCs, influencers, creators, and talent agencies.
- Source, evaluate, and shortlist suitable influencers for campaigns.
- Manage outreach, negotiations, contracts, briefing, and relationship management.
- Develop long-term partnerships with high-performing creators.
Campaign Execution
- Lead influencer campaigns from planning to execution.
- Prepare campaign briefs, content guidelines, timelines, and deliverables.
- Coordinate with Content, Design, Community, E-commerce, and Retail teams.
- Ensure content quality, brand fit, and compliance with campaign requirements.
- Monitor campaign execution and resolve issues proactively.
Content & Brand Alignment
- Ensure influencer content reflects brand positioning and communication guidelines.
- Review and approve influencer content before publication when required.
- Collaborate with Content and Brand teams to strengthen storytelling and campaign effectiveness.
- Identify emerging content trends and creator opportunities.
Performance & Analytics
- Track campaign performance and provide actionable insights.
- Monitor KPIs such as:
- Reach
- Engagement
- Video Views
- Content Volume
- Cost per Engagement
- Affiliate Sales
- Conversion
- ROI
- Prepare post-campaign reports and optimization recommendations.
- Manage influencer marketing budgets and spending efficiency.
Yêu cầu công việc
Experience
- 4+ years of experience in Influencer Marketing, KOL Marketing, Social Media Marketing, or Brand Marketing.
- Proven experience managing influencer campaigns from planning to reporting.
- Strong understanding of the Vietnam influencer ecosystem.
- Experience working with talent agencies, MCNs, creators, and social platforms.
Preferred BackgroundCandidates with experience in the following industries will have a strong advantage:
- Beauty & Personal Care
- Fragrance
- Lifestyle
- Fashion
- FMCG
- Consumer Brands
Experience launching new brands or products is highly preferred.
Skills
- Strong influencer sourcing and relationship management skills.
- Excellent negotiation and communication abilities.
- Strong campaign planning and project management skills.
- Data-driven mindset with the ability to interpret campaign performance.
- Familiarity with TikTok, Instagram, Facebook, YouTube, and affiliate ecosystems.
- Proficiency in Excel, PowerPoint, and campaign reporting tools.
Quyền lợi được hưởng
- Lương thỏa thuận theo kinh nghiệm.
- Giờ làm việc: 9h00 - 18h00 từ Thứ Hai đến Thứ Sáu (Thứ 7, CN nghỉ).
- Chế độ nghỉ lễ hằng năm, nghỉ phép theo luật lao động.
- Tham gia BHXH, BHYT, BHTN đầy đủ theo quy định của pháp luật.
- Cơ hội phát triển nghề nghiệp.