Growth Marketing Lead/Product Marketing (Shopify Apps)

Our project Send-byte is an AI-powered email automation platform that helps businesses create, personalize, and optimize email marketing campaigns at scale. Our product is designed to help eCommerce brands and Shopify sellers improve conversion, retention, and customer engagement through AI-driven workflows.

We are looking for a highly driven Growth Lead to own and scale Send-byte’s growth across both local and global markets.

Growth Strategy & Execution

• Build and execute the overall growth strategy for Send-byte
• Identify growth opportunities across acquisition, activation, retention, and monetization
• Develop scalable growth experiments and optimize the customer funnel continuously

Shopify App Growth

• Drive growth for Shopify apps through:
  • Shopify App Store Optimization (ASO)
  • Review/ranking optimization
  • Conversion optimization
  • Merchant acquisition campaigns
• Understand Shopify seller behaviors, ecosystem trends, and competitive landscape

Acquisition & Marketing Channels

• Own and optimize growth channels including:
  • Paid Ads (Meta, Google, TikTok, etc.)
  • SEO & Content Marketing
  • Community-led growth
  • Email/Lifecycle marketing
  • Partnerships & affiliate programs
• Explore and test new acquisition channels for both local and international markets

Product-led Growth

• Work closely with Product & Engineering teams to improve onboarding and activation
• Design and optimize user journeys, retention flows, and lifecycle campaigns
• Conduct A/B testing for landing pages, messaging, pricing, and campaigns

Analytics & Performance Tracking

• Track and analyze key metrics such as CAC, LTV, ROAS, retention, and conversion rates
• Use data and user insights to drive decision-making and growth initiatives
• Build reports and dashboards to monitor performance

Market Expansion

• Develop strategies to expand Send-byte into global markets (US, EU, SEA, etc.)
• Adapt positioning and messaging for different customer segments and regions

Yêu cầu ứng viên

• 2+ years of experience in Growth, Performance Marketing, Product Marketing, or related roles
• Experience in leading team member
• Proven track record of growing Shopify apps is REQUIRED
• Strong understanding of the Shopify ecosystem and eCommerce industry
• Experience working on both local and global markets
• Strong analytical and growth mindset
• Hands-on experience with:
  • Paid acquisition
  • SEO/content
  • Growth experimentation
  • Product-led growth
  • Analytics tools (GA, Mixpanel, Amplitude, etc.)
• Good English communication skills (written and verbal)

Quyền lợi được hưởng

You'll find this place irresistible
Enjoy top-tier compensation, including:
  Compensation & Rewards

●       Competitive monthly NET salary, transparent and fully take-home

●       up to 16 months’ salary per year, including a 13th-month salary, quarterly incentives, and annual performance bonuses.

Work Flexibility & Time Off

●       24 remote working days per year, enabling a healthy work–life balance

●       12 days of paid annual leave, in addition to public holidays

●       Flexible working hours, Monday to Friday – weekends are fully yours

Well-being & Employee Care

●       Annual health check-ups

●       Full social insurance coverage (BHXH) in compliance with Vietnamese labor regulations

●       Company-sponsored sports clubs to support both physical and mental well-being

●       Regular company trips and team bonding activities

Career Growth & Work Environment

●       Be part of a fast-growing global B2B SaaS organization

●       Clear and accelerated career development and promotion pathways

●       Collaborate with talented, diverse, and high-performing teams across regions

●       Work in a modern, open, and empowering environment where individuality is respected and potential is nurtured

We are not just building products — we are building a workplace where people can grow, perform at their best, and create long-term impact.