Global Marketing Senior Executive

I. ROLE OVERVIEW

VNEXT Holdings is building our marketing function from the ground up — and we are looking for a hands-on professional who can both plan and execute.
This position will focus on three core areas:
(1) Building and maintaining the website content foundation
(2) Producing content targeting international B2B customers
(3) Proactively generating leads and initiating early-stage engagement before handing over to Sales.
This role reports directly to the Board of Directors and is ideal for someone who wants to make a real impact and grow into a managerial position as the Marketing team expands.

II. KEY RESPONSIBILITIES

A. Website & Case Study

• Collaborate with the Kaizen Team (internal tool development team) to improve website UI/UX, structure, and content toward an industry-based approach; identify and resolve bottlenecks in the customer journey
• Build a process to collect case studies from PMs/BrSEs after project completion and standardize them into web-ready formats (problem → solution → result)
• Maintain a regular website content update schedule: case studies, solution pages, blogs, and landing pages by industry
• Monitor website performance via GA4 and Search Console; propose improvements based on data

B. Customer-Focused Content

• Research and develop customer personas for target markets (Japan, Korea, Singapore, US) and industries
• Produce B2B content aligned with real customer needs: case studies, solution briefs, whitepapers, industry blogs, email sequences (in English; Japanese is a plus)
• Optimize on-page SEO and build topic clusters by industry to drive organic traffic from international markets
• Manage the content calendar and ensure consistent publishing across website and LinkedIn

C. Lead Mining

• Set up and operate systems to track user behavior on the website; identify buying signals and potential leads
• Proactively generate leads via LinkedIn, email outreach, and other relevant B2B channels
• Qualify leads (needs, company size, timeline) before setting up initial meetings
• Conduct initial outreach, coordinate meetings, and prepare structured briefs for Sales handover
• Use CRM systems (HubSpot or equivalent) to track, manage, and report lead status

Yêu cầu ứng viên

III. REQUIREMENTS

• Experience & Expertise: 
  • Minimum 3–4 years of experience in B2B Marketing (IT outsourcing, enterprise software, or SaaS preferred)
  • Proven portfolio of B2B content: case studies, solution pages, industry blogs, or email campaigns
  • Experience participating in or supporting lead generation and pre-sales outreach
• Skills & Tools:
  • Professional-level English writing skills: clear, concise, and aligned with international B2B tone
  • Proficient in Google Analytics 4 and Search Console; basic on-page SEO experience (Ahrefs / SEMrush)
  • Experience using CRM systems (HubSpot or equivalent) to manage and track leads
  • Experience with LinkedIn outreach or B2B email marketing is a plus
  • Ability to leverage AI tools (e.g., ChatGPT, Claude) to create and optimize content, automate parts of outreach, conduct research, and synthesize data to improve productivity in a small team
• Personal Attributes: 
  • Self-driven and proactive: able to take ownership, plan, and execute independently
  • Result-oriented mindset: measure performance through data (traffic, leads, conversion)
  • Detail-oriented in content, agile in outreach — able to balance both effectively

Quyền lợi được hưởng

IV. COMPENSATION & BENEFITS

• Compensation: Competitive and negotiable based on experience and performance. (Gross salary per month + performance-based business bonuses).
• Salary review twice per year based on performance and contribution.
• Working days: Monday to Friday (off on Saturdays and Sundays) + annual leave in accordance with the current Labour Law.
• Participation in Social Insurance, Health Insurance, and Unemployment Insurance in accordance with the Vietnamese Labour Law and company policy.
• Annual health check-up (once per year).
• 24/7 premium healthcare insurance (PVI Care).
• Participation in company clubs and internal communities (Football Club, Gaming Club, etc.).
• Engagement in vibrant company activities held monthly/quarterly/annually, including company trips, team building events, and year-end gala.

Exclusively:

• International business travel opportunities to directly engage with overseas markets and clients, gaining first-hand market intelligence.
• 100% sponsorship for soft skills training, professional development programs, and reputable domestic/international certification exams, with rewards upon certification achievement.
• Unlimited learning access via Udemy online courses.
• A professional working environment that empowers employees to maximise their potential and career growth.