Field Force North Management Manager

Job Description Summary:

1. Maximize sell-outs by working with the dealers on store level.

2. Strengthen profit-based upselling of premium products by optimizing SKU (Stock Keeping Unit) for each store.

3. Minimize faulty products and obsolete inventory through store's inventory management

Job Description:

1. Retail Operations Management:

• Manage day-to-day retail operations across assigned consumer electronics stores and retail chains in Northern Vietnam.

• Ensure operational excellence and compliance with company standards.

• Monitor store productivity, sales performance, and execution quality.

• Drive achievement of monthly, quarterly, and annual sales targets.

2. Store Execution & Merchandising:

• Ensure proper product display, planogram implementation, and POSM visibility.

• Conduct regular retail audits and store visits.

• Improve in-store customer experience and brand presence.

• Monitor competitor activities and market trends. These responsibilities are commonly highlighted in consumer electronics retail operations roles in Vietnam.

3. Field Force Management & Productivity:

• Lead, manage, and optimize the performance of field force teams including promoters, sales representatives, merchandisers, and retail supervisors across Northern Vietnam.

• Develop clear productivity KPIs for field teams, including:

o Sales per promoter

o Conversion rate

o Attach rate / upsell performance

o Store coverage

o Display compliance

• Monitor daily and weekly field force productivity through reporting systems and retail dashboards.

• Ensure efficient manpower allocation based on store traffic, sales potential, and seasonal demand.

• Improve promoter effectiveness through coaching, in-store training, role-play sessions, and performance management.

4. Cross-Functional Collaboration:

• Coordinate with Sales, Team members and retail partners to improve operational effectivess.

5. Reporting & Analytics:

• Analyze sales data, retail KPIs, stock levels, and operational performance.

• Prepare weekly/monthly retail reports.

• Recommend action plans to improve sales and operational efficiency.

• Use tools such as Excel, Power BI, or retail management systems for reporting.

6. Team Management:

• Lead and manage field force teams, supervisors, promoters, and merchandisers.

• Set KPIs and evaluate team performance.

• Conduct coaching, training, and performance reviews.

• Build high-performing retail operations teams.

Yêu cầu công việc

• At least 6 years of Trade MKT, Retail Sales, Field Force Operations

• Management & Leadership Skills

• Communication, Presentation & Negotiation Skills

• Analytical, Results-Oriented, Team Player

• Knowledge of functional roles in the organisation

• Understanding of competitive trade and industry structures

• Knowledge of issues on trade concentration and market dynamics

• Knowledge of sales & distribution systems

• Knowledge of finance & control systems and procedures

• Proficient in Microsoft Office

• Good command of the English language

• Willing to travel for work

Quyền lợi

• Thưởng: 13th month salary + Performance Bonus
• Chăm sóc sức khoẻ: Health Care Insurance for Individual & Dependants