D2C Marketing Executive (Live Commerce and External EPP)

Job Summary

We are looking for a dynamic, results-oriented D2C Marketing Executive to lead and scale our end-to-end Dotcom livestreaming ecosystem (Primary Focus) while driving the marketing execution engine for our External Employee Purchase Programs (Ext EPP) channel (Secondary Focus).

In this role, you will be responsible for crafting strategic livestream roadmaps (both Human-led and AI Live Commerce) and overseeing daily operations. Concurrently, you will manage the execution: campaign setups, budget handling, and performance tracking for the Ext EPP – Partner channels under the planning and guidance of your Line Manager to drive strong engagement and conversion across our D2C e-commerce platforms.

Key Responsibilities

1. Strategy & Campaign Planning

• Live Commerce:

Develop master BAU live commerce strategies and roadmaps for both Human-led and AI-driven daily livestreams across half-yearly, quarterly, and monthly horizons on Dotcom and Ext EPP, in alignment with management and corporate milestones.

Architect and plan phase-based live commerce campaigns including New Product Launches and Regional initiatives/campaigns, and key mega shopping seasonal peaks.

Successfully cascade high-level strategic roadmaps down to highly granular weekly and daily execution plans, defining specific performance objectives, product focuses, and promotional mechanics for individual livestream sessions.

• External EPP: Support the Line Manager and collaborate with Sales to translate marketing plan and B2B/corporate commercial targets into executable channel marketing calendars, activation approaches and campaign plans, which priority on corporate segment.

• Cross-functional Alignment: Align closely with Line manager and Sales teams to build attractive promotional offers tailored for both livestream and Ext-EPP.

2. Daily operations & campaign execution

• Live Commerce Execution:

End-to-end execution: Monitor live sessions, manage sample process, and supervise daily/weekly operational tasks including product planning, scriptwriting review, real-time reply monitoring, and livestream UI/visibility setups (banners, background overlays, etc.).

Platform Optimization: Maintain the Dotcom Live Commerce page, ensuring all marketing assets are up-to-date while optimizing content and product displays for the best User Experience (UX).

Voucher Management: Manage the full lifecycle of livestream promotional codes, implementing BAU and dedicated campaign voucher codes into daily sessions and communications.

• External EPP Execution:

End-to-end operation: Execute Ext EPP marketing campaigns and activation programs from brief to delivery: develop partner-facing collateral, campaign marketing materials, and activation assets, ensure roll out is aligned with Sales on timing, message and partner’s coverage.

Plaform UI: Maintain Ext-EPP sites, ensure all marketing assets with schemes are up-to-date and aligned product list.

Partner Onboarding: Support the marketing readiness and onboarding of new corporate partners by providing proper introduction materials and program toolkits.

• Traffic Driving: Coordinate with Channel, Media, CRM, and Push marketing teams to maximize comms for Dotcom Live commerce and Ext EPP across owned and paid digital touchpoints.

3. Performance Tracking & Reporting

• Monitor key performance indicators (KPIs) and track regular livestream perforamce and sell-out metrics using data platforms (e.g., Adobe Analytics dashboard, Firework, Zalo...).

• Compile comprehensive performance reports for both Live Commerce sessions and Ext EPP campaigns.

• Analyze campaign results from a marketing lens, identify commercial gaps or new growth opportunities, and proactively escalate recommendations to the Line Manager.

4. Budget Management & Internal Coordination

• Direct budget management across assigned scopes, maintaining strict adherence to internal compliance and corporate operational processes with a focus on optimizing costs and maximizing ROAS.

• Handle internal administrative procedures (including vendor bidding, approvals, sample handling, and liquidations) with support from the Admin team.

• Coordinate internally across Marketing, Commercial, Finance, and regional/global headquarters teams to ensure day-to-day operations move without friction.

• Educati

Yêu cầu công việc

• Education: Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related field.

• Experience: Minimum 2 years of hands-on experience in Live Commerce, Digital Marketing, E-commerce operations, or Channel/Trade marketing execution (brand or agency side).

• Analytical Skills: Proficiency in tracking marketing data, utilizing data tracking tools (e.g., Adobe Analytics, CRM software), synthesizing operational reports, and turning metrics into actionable insights.

• Operational Capabilities: Strong multitasking skills with an organized mindset, capable of managing daily livestream operations and multi-corporate EPP assets simultaneously.

• Language Proficiency: Professional fluency in English (both written and spoken) is mandatory for corporate reporting and cross-team alignment.

• Mindset: Proactive, detail-oriented, adaptable to fast-paced retail environments. Strong creative/ branding mindset is a big advantage.

Preferred Qualifications

• Prior experience supporting B2B2C, corporate partner-facing marketing programs, E-commerce, Digital Marketing or Employee purchase programs.

• Background or exposure within the Consumer Electronics, Telco, or FMCG trade marketing sectors.

• Strong familiarity with digital communication mechanics, platform algorithms, and modern livestream setups.

Quyền lợi

• Thưởng: 13th month salary + Performance Bonus
• Chăm sóc sức khoẻ: Health Care Insurance for Individual & Dependant