Ecommerce Executive

Department: Commercial – Ecommerce

Direct Reports: Ecommerce Manager / Commercial Director

Report to: Commercial Director

II. FUNCTIONAL BUSINESS OBJECTIVES (FBO)

Own and operate BéBé's Shopee channel on a daily basis: ensure the store runs smoothly, orders are fulfilled efficiently, and customers are well taken care of.

Drive revenue through effective campaign execution, optimized product listings, and performance ads.

This is a hands-on execution role – the ideal candidate is detail-oriented, commercially minded, and comfortable showing up on camera for livestream and video content when needed.

III. KEY RESPONSIBILITIES

1. Store Operations & Order Management (30%)

Manage daily operations of BéBé's Shopee store: product listing, pricing, promotions, vouchers, and store decoration. Process orders and coordinate with the warehouse and logistics partners (SPX, GHN) to ensure on-time fulfillment. Monitor inventory levels; flag low-stock or overstock situations to the Commercial team.

2. Customer Service (20%)

- Handle customer inquiries, consultations, and complaints via Shopee chat – before and after purchase.

- Process returns, exchanges, and refunds per brand policy. Maintain shop response rate and rating at target levels.

3. Campaign & Promotion Execution (20%)

- Set up and execute sale campaigns, flash sales, bundle deals, and mega campaigns per the marketing calendar.

- Coordinate with the Marketing and Design teams to ensure campaign assets (banners, product images, videos) are ready and on-brand.

- Support the planning and execution of Brand Day, Double Day, and seasonal campaigns on Shopee.

4. Content, SEO & Ads (20%)

- Optimize product listings for Shopee SEO: keywords, product descriptions, images, and video.

- Set up, manage, and optimize Shopee Ads (Search Ads, Discovery Ads) to hit CIR and GMV targets.

- Collaborate on ads plan to support livestream and short video content; test and report on ad performance.

5. Content & Livestream Support (10%)

- Coordinate with the Marketing team on content formats: livestream, short videos, affiliate, and seeding to drive views and orders on Shopee.

- Be willing and able to appear on camera in livestream sessions or product videos when needed.

IV. KEY PERFORMANCE INDICATORS (KPIs)

1. Revenue & GMV

Monthly Shopee GMV meets or exceeds target.

Scoring: Score 3: 90–99% of target – Meets expectations | Score 4: 100–119% – Exceeds | Score 5: ≥120% – Outstanding

2. Ads Performance

CIR within target range; ROAS improves quarter over quarter.

Scoring: Score 3: CIR within 10% of target | Score 4: on target | Score 5: below target CIR + QoQ ROAS improvement

3. Customer Service

Shop response rate ≥95%; shop rating maintained at ≥4.8.

Scoring: Binary – Pass / Fail

4. Campaign Execution

Campaign assets and promotions set up on schedule (on-time rate ≥95%); zero missed campaign windows.

Scoring: Score 3: 90–99% on-time | Score 4: 100% on-time | Score 5: 100% on-time + measurable GMV uplift from campaigns

V. REQUIREMEN

Yêu cầu công việc

V. REQUIREMENTS

Core Competencies

- Hands-on, detail-oriented, and comfortable managing high-volume daily operations.

- Able to read and act on basic e-commerce metrics: GMV, CIR, AOV, conversion rate, traffic.

- Familiar with Shopee Seller Center, Shopee Ads, and campaign setup tools.

- Good communication skills in Vietnamese – written (customer chat, product copy) and verbal (livestream, video).

- Proactive, accountable, and able to work under sales pressure.

- Presentable appearance and clear, confident speaking voice – comfortable appearing on camera.

Experience & Education

- Diploma or Bachelor's degree in Business, Marketing, E-commerce, or related fields.

- 1–2 years of hands-on Shopee operations experience (Seller Center, Ads, campaigns).

- Strongly preferred: prior experience in Fashion, Mom & Baby, or retail categories.

VI. BENEFITS

- Compensation: Base salary (negotiable based on capability) + bonus tied to GMV and KPI performance.

- Probation at 85% of base salary. Internal discount on BéBé products.

- Young, fast-paced environment with direct exposure to commercial strategy, working alongside the Ecommerce Manager and Commercial Director.

- Clear growth path toward Senior Ecommerce Executive or Channel Lead as the brand scales.

Quyền lợi

• Thưởng: Bonus