Ecommerce Campaign Manager

1. Commercial Strategy & Campaign Mechanics
Develop and execute the online campaign strategy and promotional calendar across all digital channels (app and digital marketplaces), defining the overarching commercial strategy, concept and integrated execution plan.
Lead campaign calendar and commercial structuring to create on-top revenue and profit uplift through targeted deals, tiered vouchers, flash sales and bundle pricing, while maintaining pricing strategy across channel
Continuously follow customer insights and the competitor landscape to develop creative solutions for customers and identify new opportunities for growth.
Manage campaign promotional budgets (voucher pools, subsidy allowances, and discount margins), ensuring campaign targets are hit within approved financial guardrails.
Monitor live performance on campaign days, actively making real-time tactical adjustments (e.g., voucher budget top-ups, deal re-positioning) based on sales velocity and stock burn rates.
Deliver comprehensive campaign post-mortems, evaluating ROI, ROAS, traffic conversion, and customer acquisition to establish best practices for future campaigns.
2. Thematic Campaign Conceptualization & Execution
Lead strategic thematic campaigns by blending commercial targets with engaging storytelling and brand values.
Ensure consistent thematic alignment across all customer touchpoints, mapping how the campaign translates into specific product strategy, commercial deals, and user journeys.
3. Cross-Functional Orchestration & Briefing
Act as the primary campaign project manager, creating detailed campaign execution roadmaps and briefing cross-functional teams (Digital Marketing, Content SEO, Video/Livestream Production, and Graphic Design) on campaign requirements and timelines.
Collaborate closely with Operations and Supply Chain to provide data-driven stock demand forecasts for campaign hero items, preventing stockouts during peak traffic hours.
Work with platform/channel partners (via internal channel owners) to secure promotional visibility slots, campaign exposure, and co-funding support.
About Concung.com
Working time: 8:30 - 17:30 Monday - Friday
Working place: 14th Floor, Phu My Hung Tower, Tan Phu Ward, Dist. 7, HCMC
5+ years of hands-on experience in Ecommerce Campaign Management, Digital Trade Marketing, or Site Merchandising (Brand-side, Retailer, or Ecommerce Enabler).
Proven track record of planning and executing multi-channel mega-campaigns (Double Days, Payday) with demonstrated revenue impact.
Experience leading high-performing teams and cross-functional coordination highly prefererred
Bachelor’s Degree in Marketing, Business Administration, Economics, or a related field.
Data Literacy: Solid experience utilizing backend analytics tools (e.g., Google Analytics, platform seller dashboards) to evaluate sales funnels, traffic sources, and conversion metrics.
Strong Project Management: Highly organized with a proven ability to manage strict campaign timelines and hold cross-functional teams accountable for deliverables.
Stakeholder Management: Excellent communication and briefing skills to align creative, marketing, and operational teams behind commercial goals.
Benefit
Annual bonus: 2 - 3 months under minimum KPI requirement
Fast promotion opportunities based on personal ability
Work in a dynamic, open, creative environment
Regular training, company team building, birthday bonus
Ngành nghề: Tiếp thị / Marketing, Bán lẻ / Bán sỉ, Thương mại điện tử
Kinh nghiệm: 8 Năm
Cấp bậc: Quản lý
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh

Yêu cầu công việc

5+ years of hands-on experience in Ecommerce Campaign Management, Digital Trade Marketing, or Site Merchandising (Brand-side, Retailer, or Ecommerce Enabler).
Proven track record of planning and executing multi-channel mega-campaigns (Double Days, Payday) with demonstrated revenue impact.
Experience leading high-performing teams and cross-functional coordination highly prefererred
Bachelor’s Degree in Marketing, Business Administration, Economics, or a related field.
Data Literacy: Solid experience utilizing backend analytics tools (e.g., Google Analytics, platform seller dashboards) to evaluate sales funnels, traffic sources, and conversion metrics.
Strong Project Management: Highly organized with a proven ability to manage strict campaign timelines and hold cross-functional teams accountable for deliverables.
Stakeholder Management: Excellent communication and briefing skills to align creative, marketing, and operational teams behind commercial goals.
Benefit
Annual bonus: 2 - 3 months under minimum KPI requirement
Fast promotion opportunities based on personal ability
Work in a dynamic, open, creative environment
Regular training, company team building, birthday bonus