Ecommerce Campaign Leader

The Ecommerce Campaign Leader owns online-exclusive campaigns and thematic campaigns. This role does not manage platform accounts or day-to-day operations; instead, it focuses heavily on designing commercial mechanics, building campaign concepts, and coordinating internal teams to execute impactful sales events.

Main Responsibilities

1. Online Campaign

• Drive online campaigns for all online channels, defining the overarching commercial strategy, concept, and integrated execution plans
• Lead promotional structuring to create significant revenue uplift and traffic through targeted on-top deals, tiered vouchers, flash sales, and bundle pricing
• Analyse customer behaviour and the competitor landscape to continuously catch up with customer demands and identify new opportunities.
• Monitor and optimize in real-time during live campaign days, rapidly adjusting voucher budgets or mechanics based on real-time sales velocity.
•  Report campaign effectiveness, delivering data-backed post-mortems that track ROI, conversion rates, and actionable insights for future calendars.

2. Thematic Campaign

• Lead strategic thematic campaigns by blending commercial targets with engaging storytelling and brand values.
• Ensure consistent thematic alignment across all customer touchpoints, mapping how the campaign translates into specific product strategy, commercial deals, and user journeys.

3. Cross-Functional Coordination & Project Management

• Translate commercial plans into actionable briefs for internal execution teams, including digital marketing (traffic acquisition), content SEO, video shopping and livestream production.
• Provide data-driven stock and demand forecasts to the supply chain team based on planned promotional intensity. 
• Coordinate with external platforms (via internal stakeholders) to align on traffic support, co-funding opportunities, and visibility slots for scheduled campaigns.

Yêu cầu ứng viên

• 3+ years of experience directly managing Ecommerce Campaigns (Brand-side or Agency/Enabler).
• Proven track record of conceptualizing and executing high-volume double-day mega sales and creative, thematic retail campaigns.
• Data Literacy: Strong capability to extract, read, and translate post-campaign analytics (traffic sources, conversion funnels, AOV) into strategic pivots.
• Exceptional Project Management: Highly organized with the ability to manage strict campaign timelines and pull deliverables from multiple departments simultaneously.
• Influencing & Collaboration: Strong communication skills to pitch campaign concepts internally and rally cross-functional teams around execution goals.

Quyền lợi được hưởng

• Annual bonus: 2 - 3 months under minimum KPI requirement
• Fast promotion opportunities based on personal ability
• Work in a dynamic, open, creative environment
• Regular training, company team building, birthday bonus