E-commerce Manager

Own and manage online channel sales/sell-in target and performance for the Key Vietnam marketplaces & Retail. Drive P&L accountability and continuous optimization, assisting with the accounting team. Lead the ongoing sales reviews and online. Provide analytic reports of online sales with the proposed lead-time for business review & monitoring. Manage a budget of marketing and trade activities that lead to traffic and conversion on online stores. Lead and develop the E-Commerce team, setting goals and providing coaching and guidance so that the team can smoothly execute daily activities on the e-commerce platforms. Establish and grow relationships and implement joint online business planning with partners. Develop yearly and quarterly strategic sales plans for brands by working with related departments. Cooperate with the Marketing & Digital team to develop affiliate marketing programs via Search Engine Optimization (SEO), PPC, CMS, social media, and email marketing. Collaborate with the Sales Demand Planning team to provide sales demand plan & forecast accuracy. Develop and maintain an effective planning process with partner teams. Maintain a positive relationship with customers at a senior level to ensure a focused and productive alliance. Develop tactical plans and activities with partnering marketplaces that will result in the successful achievement of sales targets. Be aware of competitors online channel activities, account history, emerging trends and understand how to create and capitalize on opportunities. Identify emerging E-commerce trends and technologies to stay competitive in the market. Staying up to date on software or data and online trends to grow the E-commerce Team function.