E-Commerce Executive

Job Summary

E-commerce Executive is the strategic driver of the hotel's direct online revenue. This role is responsible for optimizing the hotel's website, managing Online Travel Agency (OTA) partnerships, and executing digital campaigns to maximize direct bookings, increase profitability, and enhance the online guest journey across all digital touchpoints.

Key Responsibilities

Website & Direct Booking Optimization: Manage the hotel's official website (content, user experience, SEO) to maximize conversion rates. Implement A/B testing and analytics to improve performance.

OTA & Channel Management: Serve as the primary liaison with key OTAs (Booking.com, Agoda, Expedia, etc.). Manage rates, inventory, content, and promotions to optimize ranking and profitability while minimizing channel costs.

Digital Campaign Execution: Plan and execute targeted digital marketing campaigns (SEM/Google Ads, meta-search, retargeting, email marketing) to drive traffic and direct revenue.

Performance Analysis & Reporting: Monitor daily, weekly, and monthly performance metrics (direct revenue, website traffic, conversion rate, OTA production, ROI). Analyze data to identify trends and provide actionable insights and reports to management.

Team & Project Supervision: Support E-commerce Supervisor and the work of team. Support digital projects such as website updates, campaign launches, and system integrations.

Yêu cầu ứng viên

Bachelor's degree in Marketing, Digital Business, or a related field.

Minimum of 2-3 years of hands-on experience in hotel e-commerce, digital marketing, or revenue management

Expert knowledge of hotel distribution landscape, OTA extranets (Booking.com, Expedia), and metasearch platforms (Google Hotel Ads, TripAdvisor).

Proficient in website analytics (Google Analytics 4), SEO principles, and digital advertising platforms.

Analytical, data-driven, and results-oriented with strong commercial acumen.

Excellent communication and project management skills.

Fluency in English and Vietnamese.

Quyền lợi được hưởng

Competitive salary and allowances as per company policy.

Professional training and development opportunities.

Full insurance and benefits in accordance with the Labor Law.

Professional working environment.