CRM & Digital Project Manager (3P contract)

JOB PURPOSE

The CRM & Digital Project Manager will oversee the end-to-end digital application portfolio, CRM project delivery, and offshore software development services at SCV. This upgraded role transitions from traditional project management to strategic technology leadership.

The incumbent be a champion for all new initiatives to drive acquisition & loyalty under total Consumer Experience strategy as well as drive structured, scalable, and reusable development practices while establishing cutting-edge capabilities in emerging technologies—specifically AI, Data Engineering, and Modern Data Pipelines—to position the hub for upcoming regional initiatives.

MAIN ACCOUNTABILITIES

1. CRM Strategy & Operations

• Architect, standardize, and optimize customer data structures within the CRM platform, ensuring absolute data integrity, privacy compliance, and adherence to relevant personal data protection regulations.

• Partner closely with Brands MKT, Offline Sale, Ecommerce to design, implement, and orchestrate marketing journeys, advanced customer segmentation, and behavior-driven experiences.

• Define clear consumer journey, roles of touchpoints and enablers needed to successfully maximize Consumer Lifetime Value (CLV) that drive customer retention, customer loyalty & repeated purchases.

• Ensure seamless synchronization of CRM data streams with broader digital applications to establish a cohesive customer journey across all Online-to-Offline (O2O) touchpoints.

• Contribute to establishing the objective and performance tracking framework and align with relevant stakeholders

• Review & refresh the integrated acquisition & loyalty initiatives across functions based on the business needs and/ or on the yearly basis

2. Digital Application Development & Management

2.1. Application Portfolio & Project Management

• Lead the planning, architectural design, and deployment of digital solutions and applications (Web, Mobile App, E-commerce platforms, and internal digital management systems)

• Oversee and optimize the overall application portfolio and regional project pipeline, ensuring alignment with SCV and regional business goals.

• Maintain a robust delivery framework, ensuring projects are delivered on time, within budget, and meeting high-quality standards.

• Manage stakeholders across different regional markets, aligning expectations and balancing business demands with technical feasibility.

2.2. Offshore Software Development & Delivery.

• Lead, govern, and optimize the delivery of offshore software development services of SCV and the region.

• Establish Operational Excellence frameworks, including KPIs/SLA management for remote/offshore development teams and external/internal vendors.

• Manage resource allocation, capacity planning, and talent readiness to support fluctuating project demands across markets.

• Education

Yêu cầu công việc

• Education & Experience

- Bachelor’s degree or higher in CRM, Information Technology, Management Information Systems (MIS)

- Minimum 6–10 years of experience in CRM/Software Development or IT system deployment project, including professional experience in digital application or platform management, with at least 2–3 years of hands-on expertise in administering and deploying enterprise-grade CRM systems

• Technical Literacy:

- Strong conceptual and practical understanding of modern software architecture, API integrations, and cloud ecosystems.

- Strong data-driven mindset with a proven ability to translate raw CRM metrics into actionable business

intelligence and commercial insights.

- Familiarity with development tools, CI/CD pipelines, and data analytics tools (e.g., Power BI).

- Proven track record of managing complex, multi-market application portfolios and structured development lifecycles (SDLC).

• Core Strengths & Values:

- Strong Strategic and Analytical mindset to evaluate technical frameworks and project priorities.

- High Influence and Relator skills to collaborate seamlessly with regional teams, market leads, and external technical partners.

- Driven by Innovation, Results, and Challenge in a fast-evolving environment.

• Languages: Fluency in English (both written and spoken) for corporate presentation, regional alignment, and technical documentation.

Quyền lợi

• Thưởng: 13th-month salary & Bonus by individual ability and company’s performance
• Chăm sóc sức khoẻ: Social insurance, Unemployment insurance & Health insurance (including probation period)
• Phiếu giảm giá: Gift voucher for purchase of company's products (quarterly)