Content Marketing Executive (Mạnh SEO)

About the role

We are seeking a talented and experienced Content Marketing to join our team. This role will be primarily responsible for developing and growing our website content, focusing on writing SEO-optimized articles for the kitchen appliance industry. If you have a passion for creating engaging content, a strong understanding of SEO, and in-depth knowledge of kitchen appliance products, we would love to hear from you.

Responsibilities

Content Planning & Development

Conduct keyword research, competitor analysis, and market trend analysis within the kitchen appliance sector to build an effective website content strategy.

Plan, propose topics, and develop detailed content structures for website articles (blog posts, product introductions, user guides, product comparisons, ETC.).

SEO-Optimized Content Creation:

Directly write high-quality, SEO-optimized articles, ensuring keyword optimization and article structure to achieve high rankings on search engines.

Ensure content provides valuable information to readers, encourages engagement, and drives conversions.

Optimize on-page SEO elements such as titles, meta descriptions, URLs, images, internal links, and external links.

Content Management & Updates:

Publish, manage, and update content on the website.

Regularly review, evaluate, and optimize existing articles to maintain SEO effectiveness and content relevance.

Collaboration:

Collaborate closely with the Marketing, Sales, and Product teams to ensure content aligns with business objectives and brand messaging.

Support the development of other content types as needed (e.g., social media content, email marketing).

Performance Research & Analysis (nice to have)

Utilize SEO tools (Google Analytics, Google Search Console, Ahrefs/Semrush, ETC.) to monitor and analyze content performance, providing recommendations for improvement.

Stay updated on new Google algorithms and SEO trends to apply them to the content strategy.

Yêu cầu ứng viên

• Bachelor's degree in Marketing, Journalism, Communications, or a related field.
• 1+ Year of experience in a Content Marketing role, with a strong preference for in-depth experience in website content and SEO.
• Deep understanding of various kitchen appliance products (air fryers, dishwashers, induction cooktops, ovens, blenders, ETC.) and market trends.
• Strong understanding of social media platforms and their respective audiences.
• Excellent writing skills, creative thinking, and the ability to articulate ideas clearly, engagingly, and persuasively.
• Proficiency in Office Suite (Microsoft, Google, Lark,...)
• Preference will be given to candidates with a portfolio of website/SEO articles related to the kitchen appliance industry.
• Good English communication skills for work purposes.

Quyền lợi được hưởng

• Salary range: Negotiable + Performance-based Bonuses (15-20 salary months annually)
• Social insurance and healthcare coverage upon successful completion of the 2-month probationary period. Private health insurance (after 6 months of employment) and employee assistance programs (birthdays, sick leave, hospitalization, and other personal needs).
• Opportunities for training and development, including potential for training at our Chinese headquarters for high-performing employees.
• Regular team-building activities, year-end parties, and other social events to foster a positive and engaging work environment.