Chief Marketing Officer (CMO) - Finance Sector

1. Role Overview
+ The Chief Marketing Officer (CMO) is responsible for defining and leading the overall Digital Marketing and Customer Growth strategy for TNEX Digital Bank. This role focuses on scaling the user base, optimizing digital customer experience, and building a leading digital banking brand in Vietnam.
+ The CMO will directly lead Digital Growth and Performance Marketing while overseeing the strategic direction of UI/UX and Branding to ensure consistency across the entire customer journey—from brand awareness to acquisition, engagement, and retention.
2. Key Responsibilities
2.1 Digital Growth & Performance Marketing (Primary Ownership)
• Develop and execute the Digital Growth strategy for TNEX Digital Bank.
• Lead performance marketing activities across paid media, mobile app acquisition, affiliate programs, and partner growth channels.
• Design and optimize the full-funnel growth strategy including awareness, acquisition, activation, engagement, and retention.
• Optimize CAC, LTV, and conversion rates across the digital funnel.
• Leverage data analytics, attribution models, and marketing automation to maximize marketing effectiveness.
2.2 UI/UX Strategy & Customer Experience (Strategic Oversight)
• Define the UI/UX strategy for the entire digital banking platform.
• Ensure a consistent and seamless customer experience across mobile app, web platforms, and partner ecosystems.
• Collaborate with Product, Technology, and Data teams to optimize the user journey and improve conversion.
• Establish customer experience design standards across all digital touchpoints.
2.3 Brand Strategy & Market Positioning
• Develop and drive the brand strategy for TNEX Digital Bank.
• Ensure brand consistency across all digital channels, communications, and customer touchpoints.
• Lead brand campaigns, public relations initiatives, and strategic communications.
• Position TNEX as a top-of-mind digital banking brand for Gen Z and Millennials.
2.4 Digital Commerce & Ecosystem Growth
• Expand and optimize the TNEX digital commerce platform.
• Develop digital partnerships, embedded finance initiatives, and ecosystem commerce opportunities.
• Utilize customer data to identify and generate new revenue streams.
2.5 Data & Marketing Intelligence
• Build marketing data analytics capabilities to generate actionable customer insights.
• Develop data-driven marketing decision frameworks.
• Leverage big data and AI technologies to personalize the customer experience.
2.6 Digital Transformation Leadership
• Drive the digital transformation strategy for TNEX.
• Advise senior leadership on fintech, digital banking, and marketing technology trends.
• Promote a data-driven and digital-first marketing culture across the organization.3. Education
+ Bachelor’s or Master’s

Yêu cầu công việc

3. Education
+ Bachelor’s or Master’s degree in Marketing, Business Administration, Technology, Finance, or related fields.
4. Professional Experience
• 10+ years of experience in Digital Marketing, Growth Marketing, or Digital Product.
• At least 5 years of experience in a senior leadership role.
• Experience in digital banking, fintech, or large-scale digital platforms.
• Proven track record of scaling digital products and customer acquisition.
Knowledge
• Deep expertise in digital growth marketing.
• Strong understanding of mobile app growth, digital commerce, and customer lifecycle management.
• Knowledge of big data analytics, API ecosystems, and marketing technology stacks.
Leadership & Capabilities
• Strong strategic thinking with excellent execution capability.
• Ability to lead cross-functional teams across marketing, product, technology, and data.
• Data-driven decision-making mindset.
• Excellent communication and stakeholder management skills.
Personal Attributes
• Entrepreneurial mindset with strong ownership.
• High integrity and trustworthiness.
• Adaptability in fast-moving digital environments.
• High energy and ability to lead large-scale transformation initiatives.

Quyền lợi

• Thưởng: 13th monthly salary, Performance Bonus
• Chăm sóc sức khoẻ: Healthcare Plan and Insurance package
• Khác: Professional working environment