Brand Marketing Specialist

1. Brand Strategy & Manufacturing Storytelling

-Develop compelling brand content that showcases factory processes, craftsmanship, and engineering excellence (e.g. “Behind the Scenes”, factory tours, production stories).

-Highlight quality standards, certifications, innovation, and manufacturing capabilities to build trust and reinforce brand authority.

-Build clear and consistent brand messaging that communicates the quality, craftsmanship, and manufacturing standards behind “Made in [Location]”.

2. Product Marketing & Launch Management

-Translate technical specifications into clear, market-friendly messaging in collaboration with R&D and Engineering teams.

-Plan and execute product launches, emphasizing key features, benefits, and use cases for commercial and selected residential markets.

3. Social, Content & Visual Management

-Own brand presence across social media channels and content platforms.

-Plan content calendars and oversee production of visual and written assets, including factory photoshoots and videos.

-Ensure consistency in brand voice, tone, and visual identity.

4. Digital Marketing & Website Ownership

-Manage digital marketing activities (organic and paid) to support brand awareness and demand generation.

-Own and maintain brand websites, ensuring updated content, strong messaging, and user experience.

-Monitor digital performance and optimize based on data insights.

5. B2B Support & Trade Show Management

-Support distributors and sales teams with brand assets, marketing toolkits, and product communication materials.

-Plan and manage brand presence at key industry exhibitions and trade shows to showcase factory capabilities and innovations.

6. Reporting, Performance & Budget Management

-Manage approved marketing budgets and track campaign performance and ROI.

-Prepare regular reports (weekly, monthly, quarterly, annual) with actionable insights and recommendations.

7. Cross-Functional Collaboration & Other Duties

-Collaborate closely with Sales, Engineering, Operations, and external partners to ensure brand alignment.

-Perform other marketing-related tasks as assigned by the CEO.

Yêu cầu ứng viên

- Bachelor’s degree in Marketing, Business, or related field.

- 3+ years of experience in marketing, preferably in manufacturing or hospitality industry.

- Ability to translate technical details into compelling marketing content.

- Experience with trade shows, digital marketing, and visual content production.

- English both speaking and writing fluency

Quyền lợi được hưởng

Lương thỏa thuận theo năng lực
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