Brand Marketing Executive

• In conjunction with Line Manager and the Brand Owner, develop and execute plans and initiatives in line with brand strategy

• Manage the marketing, events, social media and PR function, as well as budget and claims of the entire group business

• Manage and take responsibility for your marketing resources including direct reports, the internal shared services team, agencies, and other associated functions

• Work directly with the Brand Owner and Line Manager to deliver reporting, strategy and financial outcomes as planned

• Source and manage marketing and PR agencies or hire talent where appropriate

• Find and engage cost efficiencies to maximize use of resources

• Collaborate with sales and finance teams to ensure a cohesive and supportive work environment

• Plan and analyze events, launches, and other marketing activities and ensure due process for reporting on performance

• With your team develop look and feel of brands in both the on and off premise environments and execute the implementation of merchandising (through production agencies)

• Develop relationships with marketing and communication agencies and media to assist in developing opportunities

• Analyze consumer, trade channel and category trends to identify future sources of growth for your portfolio

• Develop and manage brand POSM. Effectively deploy them into the market

• Competitor tracking, market intelligence reports. 

• Support channel marketing and sales in category management and sales presentations including significant time in field

• Work with key internal stakeholders (sales, finance, regional managers) and our brand owner to assist in executing brand strategy and undertaking reviews

• Fulfill any ad-hoc requests assigned by direct managers

Yêu cầu ứng viên

• BA/BS degree in Business Administration/ Marketing/Public Relation/Event.

• Good in English.

• Minimum 1 years of marketing experience with international FMCG/ F&B/ Luxury industry would be a strong plus.

• Strong verbal communication skills for articulating ideas to colleagues and clients.

• Knowledge of wines & spirits, insights into FMCG/drinks/F&B/nightlife industry is advantageous;

• Ability to work independently and flexibly; Excellent leadership/teamwork skills;

• Organizational skills with ability to deliver a high volume of quality work;

• Creative skills for contributing new and innovative ideas;

• Ability to work well under pressure and meet deadlines;

Quyền lợi được hưởng

1. Salary & Allowances:

- Competitive income with 100% salary and allowances on probation

- Gift on special occasion

- Salary will be reviewed at least once per year

- Annual KPIs bonus

- Annual Leave: will be 12 working days per calendar year, pro-rata for the 1st year of employment, max +7 Annual leave adding.

- Statutory insurance contributions (social, health, and unemployment) are based on full salary

- Employees are provided with premium healthcare insurance

- Be provided with high performance laptop and working facilities.

2. Career Growth

- Opportunity to work alongside young, world-class talents in a dynamic and passionate environment

- Very diverse offline and online seminars & workshop provided by company

- Clear and flexible career path

3. Working Environment

- A strong learning culture where initiative and proactivity are highly encouraged at Alchemy Group

- Team building, company trip and internal events