Brand Manager (Specialized in E-commerce)

Brand Strategy & Management

• Own the overall brand and marketing strategy in Vietnam, ensuring consistent execution of the brand positioning across all customer touchpoints.

• Drive business growth by achieving targets for sales, brand awareness, community growth, and lifestyle KPIs such as UGC generation, repeat purchase rate, and waitlist growth.

Team Leadership & Cross-functional Management

• Lead the KOC/Influencer Partnerships Manager, defining the micro-KOC strategy.

• Lead the Content & Community function by setting the content direction, managing Facebook and Zalo communities, and maintaining a consistent TikTok content presence.

• Oversee the E-commerce team (TikTok Shop & Shopee) to optimize store operations and maximize conversion performance.

• Manage the Design Team, providing creative direction and ensuring consistency across all visual assets, including key visuals, packaging, and POSM materials.

• Allocate marketing resources and budget across the four functional teams, set performance objectives, conduct regular performance reviews, and support team development.

Marketing Operations & Growth

• Manage the overall marketing budget and ensure efficient spending with strong ROI/ROAS, particularly across TikTok and Shopee.

• Collaborate closely with the Product Team to translate brand’s product features and value propositions into compelling marketing messages.

• Work with the B2B team to expand business opportunities once the brand has established a strong market presence.

• Monitor business and marketing performance metrics, prepare regular reports for the Executive Team, and make data-driven decisions to support sustainable business growth.

• Minimum 5–8

Yêu cầu công việc

• Minimum 5–8 years of experience in brand and/or marketing, including at least <ins>2–3 years in a leadership role<ins> managing cross-functional teams.

• Proven experience in building and growing a consumer brand, preferably in beauty, fashion, accessories, or lifestyle, from an early stage.

• Strong understanding of the TikTok Shop ecosystem<ins>, KOC/influencer marketing, and Vietnam’s e-commerce landscape, with deep insights into the purchasing behavior of young female consumers.

• Strategic yet hands-on mindset, with the ability to develop marketing strategies and execute initiatives effectively.

• Strong leadership, people management, and cross-functional coordination skills, with the ability to manage multiple priorities and stakeholders in a fast-paced environment.

• Data-driven decision-maker with the ability to analyze and interpret marketing metrics such as traffic, conversion, engagement, ROI, and ROAS.

• Bachelor’s degree or above in Marketing, Communications, Business Administration, or a related field.

• Strong English communication skills, a keen sense of cultural and fashion trends, and proficiency in applying AI tools to marketing and business operations.

• Self-motivated with a strong sense of ownership, excellent communication skills, and the ability to collaborate effectively across teams.

Preferred Qualifications

• Proven track record of successfully launching a new brand or product on TikTok Shop.

• Established network of KOCs, KOLs, influencers, agencies, or strategic marketing partners in Vietnam.

• Experience in building and managing brand communities across social and digital platforms.

• Strong understanding of the preferences, aesthetics, and lifestyle of young female consumers, particularly within the “Asian Girl” segment.

• International education or work experience, or previous collaboration with global or international brands.

Quyền lợi

• Thưởng: KPI Bonus based on individual performance
• Khác: Full social insurance coverage in accordance with Vietnamese labor laws