Tuyển dụng Brand Manager tại Hồ Chí Minh

OnPoint holds exclusive/master distribution rights for a portfolio of beauty brands across Shopee, TikTok, and Lazada in Vietnam. The Brand Manager owns full P&L accountability for assigned brands under this distribution model, acting as the brand's commercial operator across all platforms. Purpose of Role: Drive sell-through, GMV growth, and brand health for assigned beauty brands under exclusive distribution, balancing brand equity requirements from the principal with platform-specific commerce

Job Description:

Brand P&L Ownership

- Own full P&L for assigned brands: GMV, net revenue, gross margin, and A&P spend efficiency.

- Manage inventory planning and forecasting jointly with the principal brand to avoid stockouts or overstock under exclusive distribution terms.

- Negotiate trade terms, rebates, and co-funding with brand principals.

Platform Commercial Execution

- Develop and execute platform-specific go-to-market plans for Shopee, TikTok, and Lazada, including campaign calendar, pricing architecture, and promotion mechanics.

- Manage platform account teams to optimize placement, ads spend (platform ads, live commerce, affiliate), and content performance.

- Monitor competitor pricing and category trends within beauty to protect brand positioning.

Brand Principal Relationship Management

- Serve as the primary commercial point of contact for the brand principal, representing OnPoint in quarterly business reviews.

- Ensure brand guidelines, MAP (minimum advertised price) policy, and positioning are respected across all platforms and any unauthorized sellers.

- Report sell-out performance, market insights, and forecast accuracy to the principal on a regular cadence.

Cross-Functional Coordination

- Work with Fulfillment/Operations to ensure SLA compliance for order processing and delivery under the beauty category's handling requirements (e.g., temperature-sensitive SKUs, batch/expiry tracking).

- Partner with Marketing/Content team on campaign creative, KOL/livestream strategy, and platform content compliance.

- Coordinate with Finance on rebate accrual, trade spend reconciliation, and margin tracking.

Yêu cầu công việc

Requirements

- 3-5 years in brand management, trade marketing, or category management, ideally within beauty/FMCG or e-commerce.

- Experience working with or managing distributor/principal relationships is a strong plus.

- Working knowledge of Shopee/TikTok/Lazada seller platforms, ads tools, and livestream commerce.

- Strong commercial acumen: comfortable owning P&L, negotiating trade terms, and reading sell-through data to make pricing/inventory calls.

- Data-driven, structured communicator; able to present to both platform account teams and brand principal stakeholders.

- Vietnamese and English proficiency (written and verbal) for principal reporting.

Success Metrics

- GMV and net revenue growth vs. target

- Gross margin performance

- Sell-through rate and inventory turnover

- Brand principal satisfaction (QBR feedback, contract renewal)

- Platform ranking/visibility within beauty category

Benefits:

- Allowances

- Monthly incentives

- Work from home 4 days/month

- Full salary insurance

- Premium health insurance

- Flexible check-in/check-out

- Tet, performance bonus

- Up to 19 days of leaves

- Laptop provided

Quyền lợi

• Thưởng: Monthly incentives
  Tet, performance bonus
• Chăm sóc sức khoẻ: Full salary insurance
  Premium health insurance
• Nghỉ phép có lương: Up to 19 days of leaves
• Máy tính xách tay: Laptop provided
• Khác: Allowances
  Work from home 4 days/month
  Flexible check-in/check-out