Brand Manager

Position Overview

As the Brand Manager for Mise én scène, you will lead the brand’s strategic direction and execution in Vietnam, driving growth and building brand equity in a competitive beauty market. Your mission is to define the brand’s long-term vision, develop consumer-centric strategies, execute impactful campaigns across all touchpoints, manage the brand’s P&L across key channels, and inspire a high-performing team to deliver meaningful consumer experiences.

Principal Accountabilities

Brand & Business Strategy

• Define and own the long-term brand vision and strategic roadmap in line with Amorepacific’s global positioning and Vietnam’s local market potential.

• Prioritize and execute key growth levers: hero products, core portfolio acceleration, and consumer-centric storytelling that resonate in the Vietnamese market.

• Advocate for local market insights and consumer needs with global and regional teams to influence and shape future innovation pipelines.

Product & Portfolio Management

• Actively monitor and manage SKU performance across all periods, making strategic decisions on which products to prioritize, extend, or phase out.

• Lead the discovery of consumer, market, and category insights through data analysis and on-the-ground intelligence.

• Translate insights into actionable product and portfolio strategies that drive growth and brand relevance.

Campaign & Marketing Execution

• Develop and execute comprehensive 360° IMC plans, including digital activations, pop-up experiences, retail activations, and offline events with clear concepts and themes.

• Propose detailed marketing activities with financial justifications and manage quote approval processes for all marketing initiatives and events.

• Oversee offline event production and logistics, ensuring flawless execution aligned with brand guidelines.

• Tailor global campaign assets for local resonance, ensuring consistency of brand image and emotional impact at every consumer touchpoint.

• Manage product launch campaigns end-to-end, from launch strategy and forecasting to go-to-market execution, ensuring alignment with commercial and retail plans.

Cross-functional Collaboration & External Influence

• Liaise with E-commerce and Modern Trade sales teams on promotion planning and campaign performance monitoring.

• Engage external partners, including creative agencies, media agencies, KOLs, and influencers, to enhance brand reach, awareness, and consumer advocacy.

• Liaison with Regional and Global teams on brand strategy, product innovation roadmaps, and 360° IMC campaign ideas.

• Collaborate with local distributors and retail partners to ensure seamless end-to-end execution of brand campaigns and promotional activities.

Leadership & Team Development

• Inspire, coach, and develop a high-performing brand team, fostering a culture of creativity, accountability, innovation, and continuous growth.

• Set clear performance expectations, lead with vision and purpose, and create development opportunities for team members to build capabilities and career growth.

• Champion a digital-first mindset within the team, staying curious about emerging trends, platforms, and consumer behaviors.

Qualification and ExperienceYêu cầu công việc

Qualification and Experience

• Bachelor’s degree or higher in Marketing, Business, or related fields.

• Minimum 7 years of progressive experience in brand management, ideally within the beauty, personal care, or FMCG industries.

• Proven track record in brand building, 360° campaign management, product launch execution, and innovation leadership.

• Solid experience managing P&L, including budget allocation, performance monitoring, and ROI optimization across multiple channels.

• Demonstrated ability to lead cross-functional teams and influence stakeholders across different functions and organizational levels.

Skill Sets & Personal Attributes

• Strategic thinker with sharp business acumen, consumer empathy, and the ability to translate insights into actionable strategies.

• Inspirational leader who empowers, elevates team performance, and fosters a culture of innovation and accountability.

• Strong communicator (verbal and written) who can influence across organizational levels and articulate brand vision compellingly.

• Demonstrated ability to drive change, challenge conventional thinking, and lead innovation initiatives.

• Highly organized, results-driven, and resilient in a fast-paced, dynamic, and ever-evolving environment.

• Digital-first mindset with curiosity and passion for emerging trends, platforms, social behaviors, and consumer technologies.

• Fluent in English, with excellent business communication skills

Quyền lợi

• Thưởng: 13th Salary & Performance Bonus
• Chăm sóc sức khoẻ:
  - Private healthcare program - Annual medical checkups
• Giải thưởng:
  - Recognition or Long Service Award based on company policies
• Máy tính xách tay:
  - Laptop Provided