[ALDO] Sales and Performance Marketing

1) Leadership in Performance Marketing Campaigns (40%)
Lead and optimize digital marketing campaigns (Google Ads, Facebook, TikTok) to achieve ROI and revenue goals. Oversee budget management, A/B testing, and competitor analysis.
•  Monitor key metrics (ROAS, CPA, CTR) and optimize campaigns based on data and insights
• In charge of A/B testing to improve the performance of creative assets and targeting strategies.
• Regularly generate performance reports to track progress and make recommendations for optimization.
• In charge of budget management, ensuring bids are in line with campaign objectives.
• Track and report competitor marketing activities.
2) Agency and Partner Collaboration (20%)
Coordinate with external agencies to implement advanced strategies, improve performance, and ensure seamless campaign execution aligned with business goals.
• Implement learnings and best practices from the agency into daily campaign management.
•Executing campaigns that follow the agency's strategic recommendations for optimal performance.
• Executing campaigns that follow the agency's strategic recommendations for optimal performance.
• Report back to the internal team on key takeaways from agency collaboration sessions.
3) Digital Platform Strategy and Optimization (20%)
Develop strategies for digital platforms, adopt new tools, and ensure cross-platform campaign scaling and efficiency.
• Ensure all website banners, product pages, and links function correctly and reflect current marketing initiatives.
• Work closely with the Technical teams to resolve any technical issues and maintain website uptime.
• Collaborate with the Marketing & Merchandise team to ensure all website visuals align with seasonal campaigns.
• Regularly audit the website for errors or inconsistencies and provide timely solutions.
4) Advanced Analytics and Reporting (10%)
Analyze campaign performance, provide actionable insights, and deliver timely, data-driven reports to optimize ROI and CPA.
5) Team Development and Mentorship (10%)
Train and mentor junior team members, foster collaboration, and promote continuous learning to enhance team performance.
Bachelor’s degree in Marketing, Business, or a related field.
3+ years of hands-on experience with managing Meta or Google Ads campaigns
Proven track record of planning and launching profitable campaigns
Proven track record of monitoring and optimizing campaigns to achieve the target results (CPA, ROAS)
Good understanding of performance marketing channels (Google Ads, Facebook Ads, etc.).
Strong organizational skills to manage multiple tasks simultaneously.
Strong communication skills for collaborating with internal teams and external partners.
Willingness to learn and implement new strategies based on industry best practices.
Familiarity with website CMS and email marketing platforms (Mailchimp, Klaviyo, etc.) is preferred.
Ability to manage administrative tasks alongside performance marketing responsibilities.
Interest in performance marketing and digital advertising trends.
A proactive approach to identifying and solving website or campaign-related issues.
Ngành nghề: Tiếp thị / Marketing, Bán lẻ / Bán sỉ, Dệt may / Da giày / Thời trang
Kinh nghiệm: 3 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh