Trade Spending Manager (Trade Marketing)

ROLE:

The Trade Spending Manager is responsible for developing and executing short‑, mid‑ and long‑term plans for both trade spending and channel development within a defined scope of the General Trade (GT) channel.

This role owns its assigned GT scope end‑to‑end — from planning to execution to performance evaluation — and serves as a key contributor to channel development. The Trade Spending Manager shapes channel growth plans, identifies opportunities, drives execution excellence, and ensures compliant and efficient management of trade investments.

ACCOUNTABILITIES:

1. Trade Spending Strategy & Planning

+ Build annual, quarterly, and monthly trade spending plans for the assigned GT scope.

+ Develop investment frameworks that support sustainable growth, program effectiveness, and spend efficiency.

+ Forecast trade spending utilization, cost implications, and budget requirements.

+ Recommend promotion mechanics and investment levels based on performance, insights, and business priorities.

+ Align with key stakeholders (Sales, Finance, CMM) while owning decisions related to the assigned scope.

2. Channel Development

+ Develop short‑, mid‑, and long‑term channel development plans for the assigned GT scope, aligned with business direction.

+ Identify growth drivers, distribution gaps, opportunity segments, and channel‑specific consumer/shopper behavior.

+ Define activation priorities, visibility needs, customer engagement levers, and capability requirements for the assigned GT scope.

+ Translate insights into actionable channel tactics (e.g., visibility improvement, assortment focus, customer engagement models).

+ Recommend adjustments to channel playbooks, segmentation, outlet models, and execution frameworks.

+ Monitor channel health indicators (distribution, productivity, assortment compliance, activation score).

+ Collaborate with Sales to embed channel plans into customer routines and ensure execution feasibility.

+ Contribute insights to GT Channel Managers and CMM leadership to support overall GT strategic planning.

3. Program Development, System Management & Documentation

+ Develop, input, and manage GT trade promotion proposals in the system accurately and on schedule.

+ Prepare program documentation: mechanics, T&Cs, customer notifications, approval packs, and compliance materials.

+ Prepare T&Cs and submit registrations for prize‑based or lucky draw programs through Regulatory Affairs.

+ Guide CMM Admin team on proper document handling, file completeness, and implementation accuracy.

4. Execution Excellence & Cross‑Functional Coordination

+ Lead end‑to‑end implementation of trade programs and channel initiatives within the assigned scope.

+ Work closely with Sales teams to ensure execution accuracy, customer alignment, and market coverage.

+ Collaborate with Finance, Legal, OEC, Accounting, RA, and Public Affairs to ensure regulatory and corporate compliance.

+ Secure approvals for POSM, visuals, key materials before production.

+ Support customer events such as CLP awards, incentive trips, and reward ceremonies.

5. Monitoring, Measurement, ROI & Optimization

+ Track performance of trade spending, channel plans, and execution quality.

+ Conduct post‑promotion evaluations and channel performance reviews.

+ Identify risks, financial exposures, documentation gaps, and execution barriers.

+ Provide insights and recommendations to improve channel efficiency and investment returns.

+ Lead audit support for trade promotions, ensuring readiness and accurate explanation of processes.

6. Market & Competitive Intelligence

+ Track competitor trade activities, retail visibility, pricing movements, and incentive programs.

+ Monitor channel trends and emerging opportunities in the assigned GT scope.

+ Provide insights that influence future channel and trade spending strategies.

Yêu cầu công việc

+ 3–5 years in Trade Marketing, Customer Marketing, Sales Operations, Finance/Commercial Control, or GT Sales.

+ Experience in channel execution, trade program implementation, or GT selling environment preferred.

+ Knowledge of accounting, compliance, and regulatory requirements is an advantage.

+ Experience working cross‑functionally with Sales, Finance, RA, Legal, and Admin teams.

+ Bachelor degree

+ Winning mindset

+ Result Oriented, passionate, resilient, persistent, able to handle high levels of pressure

+ Sense of urgency

+ Excellent interpersonal skills

+ Learning agility

Quyền lợi

• Thưởng: Competitive bonus
• Chăm sóc sức khoẻ: Healthcare Insurance
• Đào tạo: Training and Development program