Trade Marketing Specialist

Channel Strategy & ExecutionCustomer & Partner Support: Develop and execute tailored trade marketing programs in collaboration with brand partners (brand representatives, marketing teams) as well as customers, ensuring product priority in customer catalogs and points of sale (POS).Showroom Excellence: Coordinate with partners and customers to design, implement, and manage physical product branding across in-house showrooms and customer showrooms, including POSM, signage, and live demonstration areas.
Budget Management: Own the planning, monitoring, and control of trade marketing budgets to ensure effective execution and cost efficiency.
Trade Shows & Live EventsExhibition Management: Lead the planning and execution of industry trade showsLive Demos: Coordinate with corporate chefs to organize product demonstrations and "test-drive" events for potential B2B clients.
Sales Enablement & Trade Content ExecutionDevelop trade and sales support materials (catalogue, product one-pagers, key features, “Why Buy” guides, basic comparison charts).Adapt materials to support different sales models (project sales, chain F&B, dealers/distributors).Create fast-turnaround sales content:Shoot and edit short videos (product introduction, quick demos).Write short scripts or bullet-point outlines for sales videos.
Edit photos and videos using simple editing tools (CapCut, Canva, InShot, etc.).Deliver timely content for Sales and dealer communication channels.
Market IntelligenceCompetitor Analysis: Monitor competitors’ pricing, promotional activities, and new product launches within the kitchen equipment space.
Customer Insights: Analyze purchasing trends in the hospitality, FnB, and education sectors to identify new growth opportunities.
ReportReport weekly, monthly, quarterly, annually and based on approved budget and plan.
Other duties as assigned by the CEO
Yêu cầu công việc
Experience: 3+ years of experience in Trade Marketing, Channel Marketing, or Sales Operations. Experience in the Foodservice, Hospitality industries is highly preferred.
University or BA DegreeEnglish both speaking and writing fluencyExcellent consulting, writing, presentation and communication skillsAbility to shoot and edit simple videos using a smartphone, and create quick content to support Sales.
Demonstrable social networking experience and social analytics tools knowledge
Quyền lợi được hưởng
Salary negotiable based on capabilityWork in a young, dynamic environment with on-the-job skill trainingOpportunities to gain experience and enhance professional expertiseEntitled to benefits in accordance with labor laws and company policiesAnnual salary review and increment consideration