Trade Marketing Lead (Promotion Management)

Drives commercial profitability and optimization through rigorous design, evaluation, and mathematical modeling of promotions and customer tiers. This role owns revenue growth management (RGM) and sales forecasting to maximize Return on Investment (ROI) and minimize trade spend leakage.
Promotion Planning & Evaluation:
Design national/regional promotional architecture, execute and conduct pre & post-activity ROI reviews.
Channel & Customer Modelling:
Structure cost-to-serve financial models, customer tiers, and commercial margin across segments.
Revenue Growth Management (RGM):
Optimize the 4 pillars of RGM: Pricing architecture, Pack-Price architecture, Mix optimization, and Trade Spend efficiency.
Sales Forecasting:
Collaborate with Finance and Sales to provide bottom-up baseline and promotional lift forecasts.
Education
BA degree in Marketing, Business Administration, or a related field
Experience
3–4 years of relevant experience in
Promotion Planning/ Revenue Growth Management/ Finance Analyst & Business Partner roles
Career focus in Category Trade Marketing and cross-functional commercial support
Knowledge / Experience
Trade Marketing Management
Channel Management
Promotion Management
Forecasting & Branding
Financial Evaluation / Financial analysis
Category and trade marketing strategy execution
Soft Skills
Strong project management abilities
Ability to handle multiple tasks and work under pressure
Teamwork and collaboration mindset
Resilience, quick learner, and adaptable to change
Advanced English proficiency
Ngành nghề: Bán lẻ / Bán sỉ, Thực phẩm & Đồ uống
Kinh nghiệm: 3 Năm
Cấp bậc: Trưởng nhóm / Giám sát
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh