Trade Manager (Health & Beauty)

The Trade Manager is responsible for developing and executing omni-channel plans to elevate consumer experience at the Point of Sale (POS) across offline and online channels. This role ensures the brand is visually compelling, educational, and conversion-driven through retail activation, merchandising, promotion strategy, and shopper engagement. Drive sell-out growth by transforming shopper experience into brand preference and purchase.
A. Omni-Channel Trade Activation
Develop the annual, monthly trade marketing plan cross-channel activation connecting offline → online.
Deploy promotion mechanics for different channels (bundle, cashback, loyalty, member gifts, trial size programs).
Work closely with the marketing team to synchronize campaign messages and data collection.
B. Consumer Experience & Merchandising at POS
Build and execute consumer-centric POS monthly plans (offline stores, pharmacies, beauty chains, e-retail).
Develop effective education touchpoints at POS: testers, demo stations, beauty advisor scripts, QR education, sampling systems.
Collaborate with designers to create brand-aligned POSM and visual assets.
Ensure planogram compliance and optimize visibility and shelf strategy.
C. Channel Strategy & Sell-Out Optimization
Identify growth opportunities by retailer, region, and channel performance.
Propose SKU assortment per channel based on shopper missions and price tiering.
Work with Sales to build Joint Business Plans (JBP) with key retailers.
D. Communication & Training
Responsible for determining training content for BA: product knowledge, selling techniques, beauty consultation scripts...
Coordinate with the training department to train BA, ensure BA has enough knowledge and consulting skills.
Coordinate with MKT/brand team to produce in-POS educational content: brochures, screens, sampling guidance, and KOL/Expert contents.
E. Data Analytics & Performance Tracking
Analyze sell-out data, POS activation performance, shopper behavior insights.
Track ROI of promotions, merchandising investment, sampling effectiveness. Provide monthly dashboards and actionable optimization plans.
3-5+ years Trade/Shopper/Channel/Brand or Key Account experience in beauty, cosmetics, OTC, dermocosmetic, or FMCG with high education needs.
Experience working with dermocosmetic chains, pharmacy channels, and premium experience brands is a plus.
Proven record of building annual trade plans, not just executing.
Experience in commercial planning, and ROI analysis.
Has managed trade budget + cross-channel POS transformation.
Skills
Strategic planning & Result oriented
Data Analytic
Customer understanding
Negotiation & influence at retailer
Budget Management
Omni-channel activation & POS digital integration
Business owner mindset
Data-driven, education-driven, consumer-centric
Able to push innovation in shopper experience
Strong leadership + cross-functional influence
WHY JOIN VIGO?
At Vigo, we’re not just growing – we’re evolving. You'll be part of a dynamic team that values initiative, creativity, and collaboration. We offer opportunities for personal and professional development in a fast-paced, supportive environment where your ideas and contributions truly matter.
Attractive salary package: Fixed base salary (based on capability) + Sales commission + KPI bonus.
Annual salary review based on performance.
Dynamic, young, and professional working environment with many opportunities for advancement.
Regular team-building activities such as birthdays, holidays, company trips, and celebrations.
13th-month salary, performance and KPI bonuses.
Full employee benefits and insurance in accordance with labor laws.
Opportunities for training and development with top experts in the beauty industry.
Working Hours: Monday to Friday: 08:30 – 18:00 & Saturday (morning): Online working session
Ngành nghề: Tiếp thị / Marketing, Dược phẩm/ Hóa Mỹ Phẩm, Y tế / Chăm sóc sức khỏe / Thẩm mỹ / Làm đẹp
Kinh nghiệm: 3 Năm
Cấp bậc: Quản lý
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh