Social Outreach Executive

Position Overview

The Executive, Social Outreach is a key planning & executing role within the Social Commerce Pod of BCM’s Media & Commerce Department. This role is responsible for planning and executing social outreach, creator/influencer engagement, community advocacy, and social commerce activations that help brands win consumer attention and drive demand across the full funnel.

Team Vision

• BCM’s Integrated Media & Commerce model is designed to create an Omni Demand Generation engine that unlocks purchase opportunities across the modern consumer journey.
• Consumers no longer move through a simple linear funnel. They are simultaneously:
• Searching for product information
• Streaming content, reviews, livestreams, and entertainment
• Scrolling through social and creator content
• Shopping across ecommerce platforms and online/offline touchpoints
• The Social Commerce Pod plays a critical role in turning social attention, influence, and advocacy into measurable demand and commerce outcomes.

Responsibilities

1. Social Outreach & Creator Planning

• Identify suitable creators, influencers, KOLs, KOCs, communities, and social pages based on client objectives
• Define creator roles across the funnel: Awarenes- Engagement- Consideration- Advocacy- Conversion
• Build creator mix recommendations by:
• Category relevance
• Audience profile
• Content style
• Engagement quality
• Brand fit
• Commerce potential
• Ensure social outreach plans are aligned with brand strategy, content direction, media plan, and

commerce objectives

2. Social Commerce

• Help translate social influence into commerce impact across Stream, Scroll, Search, and Shop
• Plan social activations that support ecommerce outcomes such as:
• Store visits
• Product discovery
• Product trial
• Review generation
• Recommend social outreach solutions for ecommerce mega campaigns, product launches, sale periods and always-on demand generation

3. Content Briefing & Creative Alignment

• Translate campaign strategy into clear creator briefs
• Work with Creative and Strategy teams to define:
• Content angles
• Storytelling direction
• Platform format requirements
• Product demonstration needs
• Commerce hooks
• Review creator content concepts and drafts to ensure quality and relevance

4. Integrated Internal Coordination

Coordinate with internal teams to ensure social outreach is integrated into broader campaign delivery:

• Client Growth Team – understand client business objectives, campaign requirements, budget and scope.
• Strategy Team – understand consumer insights, experience strategy, cultural signals, and must-win moment direction.
• Performance Team – align on paid amplification, creator content boosting, tracking, taxonomy, and performance measurement.
• Creative Team - align messaging, assets, creative direction, and content quality
• CS Team - ensure client communication, relationship management, and service quality are consistent.

Yêu cầu ứng viên

• Work with Cleint Growth, Performance, and Ecommerce teams to consolidate reports and insights
• Identify what worked, what did not, and what should be improved in the next cycle
• Ensure recommendations are actionable and linked to client growth
• Required Qualifications & Skills • Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or related field
• 2 years of experience in in social outreach, influencer marketing, social media planning, PR, digital campaign planning, social commerce, or creator management
• Experience in agency, influencer agency, social media agency, ecommerce, MCN, or digital marketing environment is preferred
• Experience working with creators, KOLs, KOCs, or social communities is strongly preferred

Quyền lợi được hưởng

• 13th Month Salary & full Insurance.
• Company Trip once or twice a year.
• Performance Review (2 times per time). Performance Bonus (1 time per year form 1 month to 2 month salary amount).
• Annual Paid Leave.
• Monthly Birthday Celebration.
• Other benefit (New year, Christmas, 20/10, 8/3).
• Thinkpad/Dell/Macbook/iMAC to be provided.
• Happy hour per month.
• Quarterly, Annual MVP Awards.