Media Planning Manager

Position Overview

The Manager, Media Planning is a strategy & planning role within the Client Growth Pod of BCM’s Integrated Media & Commerce Department. This position is responsible for handling full-funnel client accounts with strong Ecommerce focus, ensuring that client business objectives are translated into integrated media, social, and commerce plans that drive measurable demand and sales outcomes. Unlike a pure strategy role, this position sits closer to client business ownership, media planning, budget flow, cross-team coordination and integrated execution management. The role acts as the bridge between client needs and BCM’s internal specialist teams, including Performance, Social, Ecommerce Operations, Creative and Tech.

Team Vision

• BCM’s Integrated Media & Commerce model is designed to create an Omni Demand Generation engine that unlocks purchase opportunities across the modern consumer journey.
• Consumers no longer move through a simple linear funnel. They are simultaneously:
  • Searching for product information
  • Streaming content, reviews, livestreams and entertainment
  • Scrolling through social and creator content
  • Shopping across ecommerce platforms and online/offline touchpoints
• The Client Growth Pod ensures that BCM’s solutions are commercially relevant, client-focused and connected across the full funnel.

Responsibilities

1. Full-Funnel Account Planning & Management

• Manage assigned client accounts with a full-funnel mindset, covering awareness, consideration, conversion and purchase
• Receive, clarify and challenge client briefs to ensure clear business and communication objectives
• Translate client business challenges into integrated media and commerce planning requirements
• Ensure each plan has clear channel roles, funnel logic, deliverables, timelines and success metrics

2. Ecommerce-Focused Client Growth

• Understand client Ecommerce priorities, including GMV, sales growth, conversion, platform visibility, traffic, promotion performance and customer acquisition
• Identify Ecommerce growth opportunities across platforms, including Shopee, Lazada, TikTok Shop,
• Brand.com and Retail media or commerce media channels
• Work with internal performance and Ecommerce operation team to propose Ecommerce-focused solutions
• Ensure media and commerce activities are connected to client commercial outcomes, not only media metrics

3. Client Relationship & Business Ownership Support

• Act as day-to-day or project-level contact for assigned client workstreams
• Identify opportunities to grow existing accounts through additional services, packages, or integrated solutions
• Monitor client satisfaction and proactively solve issues before escalation

4. Integrated Internal Coordination

Coordinate with internal teams to ensure seamless delivery of full-funnel solutions:

• Strategy Team - align on consumer insights, experience strategy, purchase/intention zones, and strategic frameworks.
• Performance Team – project lead of paid media planning, deployment, optimization, taxonomy, tracking and performance reporting.
• Social Commerce Team – project lead of social planning, creator/affiliate/livestream opportunities, advocacy, and social commerce execution.
• Ecommerce Operations Team – coordinate to ensure store hygiene, product readiness, promotion setup, stock, fulfillment, logistics, and platform execution are aligned with campaign needs.
• Creative Team - align creative/content requirements based on client objectives, platform needs and funnel stages.
• Technology Team - coordinate when tracking, dashboard, commerce tech, landing page, data integration, or technical support is required.
• CS Team - ensure client communication, relationship management, and service quality are consistent.

Yêu cầu ứng viên

• Work with Performance, Social, and Ecommerce teams to consolidate reports and insights
• Translate performance data into client-friendly business implications
• Identify what worked, what did not, and what should be improved in the next cycle
• Ensure recommendations are actionable and linked to client growth
• Required Qualifications & Skills • Bachelor’s degree in Marketing, Business, Communications, Commerce, Economics, or related field
• 4 - 5+ years of experience in media planning, digital marketing, ecommerce, or integrated campaign management
• Experience managing full-funnel digital campaigns or ecommerce-related accounts is strongly preferred
• Experience in ecommerce enabler, digital agency, media agency, or commerce platform environment is an advantage
• Strong understanding of client business needs and ability to translate them into actionable plans
• Preferred Certification: Meta Blueprints, Google Ads, GA4, TTS Academy, Shopee Seller Education Hub or related ecommerce certificates will be considered a strong advantage

Quyền lợi được hưởng

• 13th Month Salary & full Insurance.
• Company Trip once or twice a year.
• Performance Review (2 times per time). Performance Bonus (1 time per year form 1 month to 2 month salary amount).
• Annual Paid Leave.
• Monthly Birthday Celebration.