(Senior) Trade Marketing Specialist

Job Purpose

The Trade Marketing Specialist drives commercial effectiveness by developing and executing integrated trade marketing strategies. This role acts as a critical bridge between Marketing, Sales, and field teams to optimize channel growth, maximize category performance, and ensure flawless event activation across MT, GT, and B2B channels.

Key Responsibilities

1. Trade Planning & Commercial Strategy

• Develop and manage integrated trade marketing plans and budgets aligned with brand strategies and sales targets.

• Establish and optimize the promotional and activation calendar across all distribution channels.

• Analyze sales data and campaign ROI to deliver actionable, data-driven optimization insights.

2. Channel & Category Management

• Analyze channel structures and shopper insights to optimize product portfolios and tailored channel programs.

• Monitor market trends, competitor activities, and pricing dynamics to identify growth opportunities.

• Define in-store execution standards (Picture of Success), guidelines, and planograms across target channels.

3. Event & Field Activation

• Conceptualize and execute trade shows, consumer activations, and product launch events.

• Manage creative and production agencies/vendors to ensure quality control and cost efficiency.

• Deploy, train, and manage field teams (merchandisers/PGs); establish KPIs and conduct regular field audits to ensure operational excellence.

Yêu cầu công việc

Education & Experience:

• University degree in Marketing, Business Administration, Trade, or related fields.

• 3+ years of progressive experience in Trade Marketing, Category Management, or Event Activation.

• Experience in FMCG, Consumer Durables, or Building Materials is preferred.

Knowledge & Skills:

• Strong expertise in trade marketing principles, channel dynamics (MT/GT/B2B), and event operations.

• Strong analytical, budget management, and vendor coordination skills.

• Excellent communication, stakeholder management, and professional English fluency

Quyền lợi

• Chăm sóc sức khoẻ: Apply health care insurance for family
• Hoạt động nhóm: Apply smart working (hybrid working method)
• Căn-tin: Be provided meal at company canteen