Senior Strategic Planner

Strategic Thinking & Idea Leadership

·      Lead the development of brand, communication, and campaign strategies from insight to execution.

·      Translate business challenges into clear strategic territories and creative opportunities.

·      Contribute actively to big ideas, not just strategy decks.

Insight & Cultural Intelligence

·        Research and synthesize consumer behavior, market dynamics, competitive landscapes, and cultural trends.

·        Identify sharp, human insights that can unlock distinctive and relevant creative ideas.

·        Apply global thinking while staying deeply grounded in local cultural context.

Creative Briefing & Collaboration

·        Craft clear, inspiring, and actionable creative briefs that spark great work.

·        Partner closely with Creative teams to shape and elevate ideas from early thinking to final concept.

·        Act as a strategic sparring partner, not just a briefing function.

Proposal & Pitch Development

·        Play a key role in new business proposals and pitches, owning strategic narratives and frameworks.

·        Develop persuasive storylines, decks, and presentations with strong logic and creative ambition.

·        Ensure strategic clarity and creative excitement coexist in every proposal.

Client & Internal Engagement

·        Present strategy confidently to clients, articulating insights and recommendations with conviction.

·        Represent the voice of the consumer and the logic behind the idea in all discussions.

·        Collaborate seamlessly with Account, Creative, Digital, Media, and BTL teams.

Strategic Stewardship & Evaluation

·        Ensure executions remain true to strategic intent across all touchpoints.

·        Define success metrics and evaluate campaign effectiveness to inform future work.

·        Continuously refine thinking based on performance, feedback, and learning.

Yêu cầu ứng viên

Experience

• 5+ years of experience in strategic planning, brand strategy, or communication strategy.
• Background in global agencies or top-tier local agencies preferred.
• Proven experience working on integrated campaigns and brand projects.

Strategic & Creative Strength

• Strong conceptual and creative thinking, not purely analytical.
• Ability to turn research and data into sharp insights, compelling narratives, and big ideas.
• Excellent sense of global branding, communication frameworks, and creative standards.

Skills

• Outstanding proposal writing, deck building, and storytelling skills.
• Confident presenter with the ability to influence both clients and internal teams.
• Highly proactive, self-driven, and comfortable working with ambiguity.

Language

• Fluent in English (working proficiency required).
• Vietnamese fluency is expected for local context and research.

Nice to Have

• Experience across industries such as FMCG, tech, lifestyle, beauty, or premium brands.
• Strong awareness of cultural trends, youth culture, and social shifts in Vietnam.
• Ability to manage multiple projects under tight timelines without losing strategic clarity.
• Korean proficiency at intermediate level or above.

Quyền lợi được hưởng

·        Competitive Salary & Performance Bonus: up to USD 2,500, based on experience.

·       Dynamic & International Environment: Professional, structured working environment under a global corporation; work with top Korean and international experts in marketing and advertising. Opportunity to work on large-scale, high-budget projects with top-tier clients.

·        Global Training & Career Advancement: Opportunities to receive professional training from Daehong Headquarters in Korea and participate in regional/global campaigns. Clear pathway to grow into Planning Director / Strategy Lead roles.

·        Comprehensive Benefits: 13th-month salary, annual performance incentives, full social & health insurance, annual health check-up, birthday & holiday bonuses.