Senior Marketing Specialist

• Develop and implement strategic marketing plans to drive brand growth across multiple channels (online & offline).
• Manage the launch of new products, seasonal campaigns, trade marketing activities, and POSM planning.
• Collaborate closely with internal departments (Sales, R&D, Supply Chain) and external partners (agencies, suppliers) to ensure effective and timely execution of tasks.
• Analyze market trends, customer insights, and competitor activities to propose strategic recommendations and optimize campaigns.
• Oversee content development (on social media, websites, product packaging) to ensure consistency with the brand voice and positioning.
• Lead key marketing projects and support brand expansion into export markets.
• Monitor and report on performance metrics (KPIs), campaign effectiveness, and return on investment (ROI) for marketing activities.
• Assist in training and developing members of the marketing team.
• Contribute positively to building a customer-centric marketing culture based on data and continuous innovation.

Yêu cầu ứng viên

• Bachelor’s degree in Marketing, Business Administration, or related fields.
• At least 6 years of experience in marketing, preferably in the fast-moving consumer goods (FMCG) or food & beverage industry.
• Practical experience in brand building, campaign implementation, and cross-department collaboration.
• Experience in Trade Marketing and Brand Marketing.
• Preference for candidates who have worked in both large companies and medium-sized enterprises.
• Strategic thinking, proactive work approach, and results-oriented mindset.
• Strong communication, project management skills, and leadership potential.
• Proficient in digital marketing tools, market research, and marketing effectiveness analysis.
• Self-motivated, responsible, passionate about healthy living, and understanding of consumer needs.

Quyền lợi được hưởng

• Competitive & attractive salary: 13th-month salary and annual performance bonuses. Your contributions will always be recognized and rewarded appropriately.
• Regular salary review: Salary increases are based on performance, attitude, and dedication - at Devie, growth opportunities are available for those who strive.
• Positive & open company culture: We value integrity, proactivity, and encourage communication, learning, and collaboration at all levels.
• Dynamic environment with growth opportunities: As a company in expansion, Devie offers an exciting playground for you to grow, embrace new challenges, and hone your skills.
• Team-building activities: Quarterly team-building trips, company parties, community engagement (CSR) activities, and health initiatives are part of our unique culture.
• Sustainable career path: With a long-term vision in the health food industry, Devie seeks passionate individuals with ambition to grow and build a people-centered organization that leads the market.