Senior Growth Data Analyst

1. Data Dashboarding & Reporting (Internal Data):
●      Build, maintain, and optimize daily/weekly/monthly tracking dashboards for internal
Marketing Performance.
●      Process and analyze internal
Vigo Sales reports specifically for the
H&B
(Health & Beauty) and
H&A
(Health & Appliances/Aesthetics) categories.
●      Ensure data accuracy and provide clear visualizations using BI tools (PowerBI, Looker Studio, etc.) so stakeholders can easily track internal business health.
2. Market Intelligence & Social Listening (External Data: DEMI & KEMI):
●      Manage, track, and extract external data through
DEMI
(E-commerce market share, competitor pricing, category performance) and
KEMI
(KOC/KOL performance, affiliate trends on E-commerce platforms).
●      Set up tracking queries and monitor discussions across social platforms using Social Listening tools to track brand health and customer sentiment.
●      'Listen' to the market to identify emerging trends, potential PR risks, or new consumer needs within the Beauty & Wellness sector.
3. Early Success Signals & Solution Escalation (Insights):
●      Combine internal performance data (Sales, Marketing) with external market intelligence (DEMI, KEMI, Social Listening) to consistently identify early success signals
(e.g., a rising product trend from KOCs, a viral content angle, or a spike in specific SKU demand on e-commerce).
●      Provide useful, structured data that empowers cross-functional teams to quickly escalate and deploy business solutions.
●      Ensure that the extracted data actively supports strategic initiatives such as enhancing brand image, driving sales, and optimizing product mapping to meet market demands.
QUALIFICATIONS & EXPERIENCES:
●      Bachelor’s degree in Data Science, Business Analytics, Marketing, Economics, or related fields.
●
>= 3 years of experience as a Data Analyst, Marketing Analyst, or Market Insights Executive.
●      Strong proficiency in Data Visualization tools (Power BI, Google Looker Studio, Tableau) and Excel/Google Sheets.
●      Hands-on experience with Social Listening tools and E-commerce data platforms (Metric, YouNet ECI, etc.).
●      Basic understanding of SQL or ability to query relational databases.
●
[Plus]
A strong passion for and ability to leverage AI in data processing and analysis.
●
[Advantage]
Passion for and knowledge of the Beauty & Wellness industry.
CORE COMPETENCIES:
●
Cross-Functional Collaboration:
Proven ability to work seamlessly across. departments, with a strong capability to communicate, align, and present data effectively to Department Heads and senior stakeholders.
●
Analytical & Structured Thinking:
Ability to connect dots between scattered data sources (Internal Sales vs. External DEMI/KEMI Trends) to form a cohesive story.
●
Operations & Execution:
Strong ability to clean, process data efficiently, and deliver accurate dashboards on time.
●
Market Awareness:
Highly sensitive to trends, customer sentiments, and market shifts in the Beauty/Retail sector.
●
Ownership & Reliability:
Proactive problem-solving attitude; takes full responsibility for data accuracy and reporting timelines.
Ngành nghề: Dược phẩm/ Hóa Mỹ Phẩm, Y tế / Chăm sóc sức khỏe / Thẩm mỹ / Làm đẹp
Kinh nghiệm: 3 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh