Tuyển dụng Senior Expert Business Marketing (Real Estate/ Luxury Estate) tại Hồ Chí Minh

Key Responsibilities

Project Development Leadership

• Serve as the marketing lead during the development phase of assigned projects,

giving substantive inputs on product mix, unit typologies, facilities, amenities and

landscaping.

• Collaborate closely with Project, Design and Sales teams to ensure the

development is shaped by customer needs and achieves a strong product-market fit

before launch.

• Advocate for the customer perspective in product decisions and ensure that what is

built can be marketed with clarity and conviction.

Strategy Input & Go-to-Market Planning

• Contribute substantively to go-to-market strategy for assigned projects, including

market analysis, customer targeting, channel selection, key messaging and

campaign architecture.

• Develop integrated marketing plans covering timeline, budget, KPIs and channel

mix, and present these to senior stakeholders for review and approval.

• Translate approved strategy into operational plans with clear task ownership,

timelines and quality checkpoints.

• Provide well-founded insight on product positioning, customer behavior and

competitive dynamics that meaningfully shapes marketing and product decisions.

End-to-End Project Ownership

• Own the full lifecycle of assigned projects from the development and inception

phase through go-to-market strategy, campaign development, launch and post-

launch optimization.

• Manage all campaign workstreams across ATL, BTL, digital, events and sales tools

with full accountability for seamless execution and brand consistency.

• Lead agency and partner relationships at a senior level, setting clear expectations,

managing quality and holding partners accountable to deliverables.

• Monitor marketing funnel performance from awareness through engagement to

conversion and implement data-driven optimizations in a timely manner.

• Manage project budgets with full accountability, proactively flagging variances and

recommending corrective action.

Risk Management & Problem Solving

• Identify risks to timeline, quality or business outcome before they become issues

and bring forward structured solutions for resolution.

• Communicate status, risks and decisions required to senior management with

clarity and confidence.

Stakeholder Management

• Build and maintain effective working relationships with internal stakeholders across

Sales, Project, Legal, Brand, Design, Segmentation and Operations.

• Navigate competing priorities across teams with maturity and a solutions-first

orientation, escalating when needed and always with a recommended path forward.

• Bachelor's degree

Yêu cầu công việc

• Bachelor's degree in Marketing, Business Administration, Communications or a

related discipline. An advanced degree or professional qualification is an advantage.

• Minimum 12 years of experience in project marketing or integrated marketing

communications, with significant exposure to large-scale real estate developments

across residential, mixed-use or township-scale projects.

• Demonstrated ability to lead a project end-to-end and hold accountability for

results, not just delivery activities.

• Strong strategic thinking with the ability to move between big-picture planning and

ground-level execution without losing quality in either.

• Experience managing team members and producing work that consistently meets a

high-quality bar.

• Commercially literate with an understanding of how marketing activity connects to

sales outcomes and business performance.

• Strong analytical skills with the ability to draw actionable conclusions from

performance data.

• Excellent written and verbal communication in Vietnamese and English, with the

ability to present clearly and confidently to senior stakeholders.

Quyền lợi

• Máy tính xách tay: KPI Bonus, 13th month salary Health care and Insurance package Company laptop/Ipad and Other allowances