Senior Customer Value Management Specialist

1. Data Analysis & Segmentation:
-          Analyze customer data to identify segments, behaviours, value drivers and opportunities for personalized journeys.
-          Work with data analysis team to build dashboards and reports to track KPIs (conversion rate, retention & churn rate, Average Revenue Per User (ARPU), CLV, campaign ROI etc.)
2. Campaign Management:
-          Designing and executing targeted, insight-driven campaigns to increase revenue (e.g., data stimulation) and improve loyalty.
-          Design targeted campaigns for: Customer acquisition, Retention and churn prevention, Upsell and cross-sell opportunities
-          Monitor campaign performance and continuously optimize based on data insights
-          Conduct A/B testing and customer experiments to improve engagement and ROI
3. Customer Lifetime Value (CLV) Maximization:
-          Develop and implement CVM strategies (retention, cross sales…) to maximize
Customer Lifetime Value (CLV)
-          Utilize CRM tools and data platforms to manage customer lifecycle activities
-          Collaborate with Marketing, Product, and Sales teams to optimize customer journeys
4. Cross-functional Collaboration:
Working with Marketing, Sales, Data, and IT teams to deliver personalized offers.
-          Bachelor’s degree in Business, Marketing, Data Analytics, or related fields
-          2–5+ years of experience in CRM, CVM, Growth, or Data Analytics roles
-          Strong analytical skills and data-driven mindset
-          Proficiency in CRM tools, commercial acumen, and strategic planning
-          Experience with tools such as: SQL / Excel / Python (preferred), CRM platforms (e.g., Salesforce), data visualization tools (e.g., Power BI, Tableau)
-          Understanding of customer segmentation and lifecycle management
-          Strong communication and stakeholder management skills
-          Experience in fintech, banking, telco, or e-commerce industries
Ngành nghề: Tiếp thị / Marketing, Dịch vụ khách hàng, Ngân hàng
Kinh nghiệm: 2 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh