Senior Business Development Specialist

1) Market Intelligence and Business Development:
Conduct market research on Aseptic PET beverage categories, OEM/private-label demand, target markets, customer needs, pricing trends, and competitor activities to support business planning and sales prioritization.
Identify new products and category opportunities such as coconut water, juice, tea, coffee, functional drinks, dairy alternatives, and other aseptic PET beverage applications.
Maintain updated market intelligence reports and provide practical recommendations to improve competitiveness, customer targeting, and business development direction.
Develop and maintain understanding of company products, factory capability, certifications, packaging options, quality strengths, commercial advantages, and SWOT position.
2) Customer Prospecting and Sales Pipeline Support:
Search, screen, and qualify potential OEM customers through market databases, trade sources, referrals, exhibitions, online research, and direct outreach.
Build and maintain prospect lists, customer profiles, contact databases, and opportunity records for assigned markets or customer segments.
Prepare sales materials, company profiles, customer presentations, product introductions, and basic commercial proposals for new prospects and existing customers.
3) Customer Development and Project Coordination:
Manage customer relationships and ensure timely follow-up and execution of customer enquiries, requests, complaints or new product developments.
Coordinate with R&D, Production, Quality, Supply chain, Finance, Legal, and Sales operation teams to clarify customer requirements and support customer projects.
Support customer visits, factory audits, trade fairs, business meetings, and market development activities as assigned.
4) Internal Operation, Reporting and Performance Tracking:
Prepare weekly or monthly reports on market intelligence, prospecting activities, pipeline development, customer follow-up, and project progress.
Monitors assigned KPIs such as number of new prospects, pipeline value, sales revenue.
Coordinate with Sales Operation to support customer service, and smooth handover from business development stage to execution stage.
Support annual business planning, sales forecast preparation, budget assumptions, and scenario planning for the Aseptic PET factory ramp-up.
Minimum 3 years of experience in business development, B2B sales, OEM sales, export sales.
Experience in food and beverage manufacturing, OEM/private label or aseptic PET products is an advantage.
Fluent in English; Chinese is a plus.
Good knowledge of B2B business development, OEM sales process, customer prospecting, and lead qualification.
Ability to conduct market research, competitor analysis, customer segmentation, and basic business case preparation.
Good sales skills, including prospecting, approaching customers, qualifying leads, nurturing relationships, and following up opportunities.
Strong communication, presentation, coordination, and customer service mindset.
Good analytical ability, attention to detail, data organization, and reporting discipline.
Ability to work with cross-functions and follow up multiple customer projects at the same time.
Result-oriented, proactive, adaptable, and willing to learn new products, technologies, markets, and customer requirements.
Good command of Microsoft Office, CRM tools, sales pipeline tracking, and reporting systems.
Ngành nghề: Bán hàng / Kinh doanh, Thực phẩm & Đồ uống, Nông nghiệp
Kinh nghiệm: 2 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh