(Senior) Assistant Brand Manager

1. Product Development – NPD Lead (~55%)
Lead end-to-end new product development: from idea generation, concept validation, and R&D briefing to execution and launch.
Partner with research agencies to uncover consumer insights, refine product concepts, and stay ahead of market trends.
Collaborate with cross-functional teams (R&D, SCM, Sales, Finance, QA…) to deliver launches on time, within budget, and aligned with quality standards.
Track post-launch performance and recommend adjustments or optimizations to maximize product success.
2. Brand Management (~30%)
Support the Brand Manager in rolling out the annual marketing plan across channels and touchpoints.
Work closely with Sales and Trade teams to activate effective campaigns and drive brand growth.
Analyze market data (Nielsen, Kantar, etc.) to evaluate performance and identify actionable opportunities.
Conduct regular market visits to strengthen understanding of consumers and shopper behavior.
Manage brand P&L and ensure marketing spend is on track and efficient.
Collaborate cross-functionally to resolve brand-related matters and ensure smooth execution.
Take on other tasks as assigned by the Brand Manager.
3. Internal Sales & Performance Analysis (~15%)
Consolidate and analyze internal sales data to assess product health and diagnose key growth drivers or gaps.
Create clear reports and dashboards to monitor trends, SKU contribution and promotional impact.
Align with Sales and Trade teams to support commercial strategies and deliver business targets.
Bachelor’s Degree in Marketing.
At least 02 years of experience in ABM role within FMCG or Food categories, preferably with hands-on experience in
New Product Development (NPD).
Proven strength in brand management, consumer insight & strategic thinking.
Strong passion for food
– curious about product innovation, trends and constantly looking to deliver better taste and product experiences to consumers.
Ability to multi-task, take ownership and work independently in a fast-paced, dynamic environment.
Fluent in English.
Ngành nghề: Tiếp thị / Marketing, Tiếp thị trực tuyến, Thực phẩm & Đồ uống
Kinh nghiệm: 3 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh