Sales Manager AWG

Company: PGI – Authorized Distributor of Audio & Technology Products

Business Unit: Alpha Works Vietnam

Reporting to: Head of Sales

Scope:

Lead and scale the MT/GT business, including distribution expansion, channel strategy, and sustainable growth development across key markets and provinces.

Job Objective

Own end-to-end performance of MT/GT channels, covering revenue, growth, distribution coverage, and operational efficiency. Drive not only sales results but also build a scalable and sustainable growth system.

Key Responsibilities

1. Channel Management & Strategy

Lead overall performance of MT/GT channels (sell-in & sell-out)

Develop and execute channel strategies across different growth phases

Optimize SKU prioritization, stock allocation, and sales policies

Manage key accounts and distributors to ensure effective partnerships and controlled growth

2. Distributor Network Development

Expand and restructure the distributor network

Define segmentation (key / growth / low-performing partners)

Optimize resource allocation based on ROI and performance

Build strategic relationships with decision-makers for long-term collaboration

3. Provincial Market Expansion

Develop structured expansion strategies based on data and market insights

Execute cluster-based expansion plans with clear prioritization

Ensure effective sell-out and sustainable performance post-expansion

Drive coverage aligned with revenue and ROI targets

4. Sales Team Leadership

Build and develop MT/GT sales organization

Design team structure and coverage model

Coach and develop line managers (ASM)

Establish standard ways of working to enable scalability

5. Cross-functional Collaboration

Coordinate with Marketing, Supply Chain, and Admin teams

Align campaigns with market realities

Ensure product availability, timely execution, and activation quality

Monitor and optimize ROI of trade activities

6. Planning & Performance Management

Lead monthly, quarterly, and annual planning

Forecast sales and market trends

Analyze root causes and drive data-informed decisions

Adjust strategies based on performance insights

Key KPIs

Revenue (sell-in & sell-out)

Channel and regional growth

Distributor productivity and quality

Market expansion effectiveness (coverage & ROI)

Team performance and capability development

Operational efficiency (inventory, campaign ROI, cost control)

Working Location & Time

Ho Chi Minh City (multiple offices)

A007- A008 Sarica, Sala, D9 Street, An Phú Ward

Monday – Friday | 9:00 AM – 6:00 PM

Yêu cầu công việc

Experience

5–8 years in Sales, preferably in MT/GT channels

Proven experience in managing multi-level teams (ASM, Sales Reps)

Strong background in distributor and key account management

Experience in building and scaling distribution systems

Skills

Strategic thinking and channel planning

Strong business acumen (P&L, margin, ROI)

Leadership and team development

Data-driven decision-making

Stakeholder management across internal and external partners

Mindset

Strong ownership and accountability

System thinking with scalability focus

Balanced data-driven and practical decision-making approach

Benefits

Competitive salary + 13th month bonus + performance bonus

Holiday, Tet, and special occasion incentives

Annual health check & company trips

Social insurance and full statutory benefits

Annual salary review

Employee discount (up to 50%) on company products

Quyền lợi

• Thưởng: Holiday, Tet, and special occasion incentives
• Chăm sóc sức khoẻ: Annual health check
• Nghỉ phép có lương: 12 annual leaves
• Máy tính xách tay: Provide laptops to employees
• Cơ hội du lịch: Company trips
• Hoạt động nhóm: Company Trip, Christmas Party, New Year Party,...
• Khác: Annual salary review
  Employee discount (up to 50%) on company products
  Competitive salary + 13th month bonus + performance bonus