Product Marketing Executive (TV)

1/ Product Marketing

- Analyze TV market trends, competitor activities, and consumer insights to identify business opportunities.

- Support TV product strategy, lineup planning, pricing, and promotion direction.

- Monitor TV business performance by product and key dealers to ensure target achievement.

- Develop action plans to improve competitiveness and sales performance.

2/ Channel Promotion & Campaign Management

- Plan and execute channel promotion schemes and seasonal campaigns aligned with business objectives.

- Coordinate with Sales team and dealers to drive sell-out performance.

- Monitor promotion effectiveness and recommend optimization actions.

- Support campaign communication and product launch activities.

3/ Retail & Shopper Marketing Execution

- Manage retail visibility, shopfront display direction, and merchandising execution.

- Coordinate with agencies and internal teams to ensure execution quality at stores.

- Monitor display compliance and propose improvement actions to enhance consumer experience.

- Support POSM planning and retail marketing activities.

4/ Administration & Reporting Support

- Handle related operational documentation including promotion tracking, payment follow-up, and internal process coordination.

- Maintain timely reporting and data consolidation for business monitoring.

5/ Other tasks as required by the line manager

Yêu cầu công việc

- Bachelor’s degree in Marketing, Business Administration, Audit, or related fields.

- At least 3 years of experience in Product Marketing, Trade Marketing, Business Analyst, Marketing Research/Insights or related roles.

- Strong understanding of market trends, consumer behavior, and competitor analysis.

- Experience in product planning, product launch, and marketing campaign execution.

- Good analytical and problem-solving skills with a data-driven mindset.

- Strong communication and presentation skills.

- Ability to coordinate with cross-functional teams including Sales, Marketing, and external agencies.

- Proficiency in Microsoft Office, especially Excel and PowerPoint.

- Ability to work independently, manage multiple projects, and meet tight deadlines.

- English communication skills (written and spoken) are mandatory.

Quyền lợi

• Thưởng: 13th salary, Annual performance bonus, Meal allowance, Social insurance
• Đào tạo: Online and offline training
• Xe đưa đón: Transportation allowance