Tuyển dụng Product Marketing Executive tại Hồ Chí Minh

1. Product Marketing & Strategy:

- Build positioning, messaging, and Go-to-market plans for agricultual products.

- Develop specialized marketing solutions for Kubota products (diesel engine and power tiller)

- Develop distribution channels for Kubota products.

2. Customer Engagement:

Propose and allocate budget for engagement activities (Demonstration, thank you event, exhibition, travelling tour and loyalty program) and coordinate with the Brand team to ensure high-quality execution.

3. Brand Visibility:

Manage the end-to-end process of Shop Signboards, POSM deployment, and premium gifts to ensure brand consistency.

4. Market Intelligence:

- Conduct market research and fieldwork to understand User/Dealer insights, identifying gaps and opportunities for new product features or services.

- Channel Efficiency: Analyze and optimize dealer/distributor performance to ensure the right product mix is available for the right segment."

5. Performance Analytics:

- Assess Channel Performance & Product Mix (sales volume portfolio suitability for each dealer segment) to ensure the right products are offered to the right customers.

- Analyze Cross-selling Effectiveness.

- Consolidate insights from Users and Dealers regarding product performance versus competitors to refine sales tactics and product positioning.

- Measure Strategic Segment Growth: Track penetration and volume growth in targeted niche markets evaluate long-term development success.

Yêu cầu công việc

- At least 5 years of experience in Trade Marketing, Category Management, or Channel Development, prefer in Agricultural Machinery Business (diesel engine and power tiller)

- Proven track record in launching new products (NPD) and managing multi-product portfolios across diverse dealer segments.
- Strong analytical and data interpretation skills

- Strategic thinking and commercial mindset

- Deep understanding of channel & customer insights

- Excellent stakeholder management and coordination

- Advanced problem-solving and presentation skills

- Good at English and computers

Phúc lợi

- Social Insurance based on full salary

- Business trip allowance

- Laptop provided

- Premium healthcare insurance

Quyền lợi

• Thưởng: Performance-based bonuses according to job performance evaluation and the company’s business.
• Chăm sóc sức khoẻ: Benefits in accordance with labor laws, including social insurance, health insurance, and unemployment insurance.
  Periodic health check-ups and health insurance.
• Máy tính xách tay: Company laptop provided.