Product Manager (Medical Device)

As a
Product Manager, you will be a key driver in bringing our medical devices to market and ensuring their success. This role requires a blend of analytical skills, strategic marketing expertise, and strong technical knowledge to effectively manage product lifecycles, from market research to go-to-market execution.
Key Responsibilities
1. Market Research & Analysis
Analyze market trends and size, and conduct comprehensive competitive analysis on products, business strategies, and marketing to support product strategy development.
Create comprehensive and in-depth reports of market and competitor insights on a quarterly and annual basis.
Compile and evaluate sales performance across different markets and accounts.
2. Product Marketing Strategy
Develop annual marketing plans for each product, detailing activities and managing the corresponding budget.
Build holistic marketing programs for strategic product lines, executing campaigns to enhance product awareness and market presence.
Present and introduce products at industry conferences, seminars, or on-site events at client facilities.
Support the sales team with training, new technique development for customers, and assist with collaboration and sponsorship programs.
Manage and update all marketing materials and sales tools.
3. Go-To-Market (GTM) Execution
Research real-world usage demands for new products in the Vietnamese market and develop a pre-feasibility report before launching.
Support the development of the GTM plan, including market entry strategy, pricing policy, sales forecasts, marketing & sales collateral, and promotional activities with budget allocation.
Master product knowledge, indications, and new techniques to effectively train the sales team.
4. Internal Collaboration
Coordinate with relevant departments to execute assigned tasks and functions.
Support company cultural activities and events, such as team-building, mid-year/year-end reviews, and family day.
A Bachelor's degree in Marketing, Business Administration, or a related field is required.
Proven experience as a
Product Marketer or
Product Manager, preferably in a medical device industry.
Demonstrated experience in a full product launch cycle, from planning to execution.
Fluency in English
(both written and verbal) is a must.
Ngành nghề: Tiếp thị / Marketing, Y tế / Chăm sóc sức khỏe / Thẩm mỹ / Làm đẹp
Kinh nghiệm: 4 Năm
Cấp bậc: Trưởng nhóm / Giám sát
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh